Job Description
XP Tavern — London (Aldgate East)
Full-time | Mostly on-site with occasional remote flexibility
Commercial performance bonus potential: £4,000–£5,000 per month
Role Purpose
The Commercial Marketing Manager is responsible for driving revenue, bookings and customer growth at XP Tavern.
This role is not about brand for brand’s sake — it is about bringing people into the venue, increasing spend, and converting first-time guests into repeat and corporate customers.
You will own the commercial marketing strategy end-to-end: from customer acquisition and lead generation, to offers, funnels, partnerships and performance campaigns — all directly linked to bookings, revenue and business growth.
Core Responsibilities
1. Revenue & Customer Growth (Primary Focus)
1. Own and be accountable for daily bookings, footfall and revenue growth.
2. Build and manage customer acquisition funnels (first visit → repeat visit → private hire).
3. Design, test and optimise offers, pricing bundles and upsell mechanics to increase conversion and average spend.
4. Work closely with Operations and Ev...