CRM Executive
Plymouth, Devon
Are you ready to take ownership of high-impact CRM campaigns for one of the UK’s most successful retail growth stories?
We’re working with a Sunday Times Top Track 100 business that has grown from strength to strength since 1989, now operating 200+ stores nationwide. With customers at the heart of everything they do, they’re investing heavily in digital, data, and marketing innovation.
About the Role
We’re looking for a creative, data-driven, and detail-focused CRM Executive to join a busy and collaborative marketing team.
You’ll take the lead on email and SMS marketing activity, delivering engaging, targeted, and commercially driven campaigns that speak directly to customers. From concept through to delivery and optimisation, you’ll play a key role in shaping how customers interact with the brand every day.
Working closely with design, digital trade, and retail marketing teams, you’ll help bring campaigns to life using insight, creativity, and strong execution skills.
What You’ll Be Doing
* Own and deliver CRM campaigns across email and SMS from start to finish
* Build, test, and optimise engaging communications using Klaviyo
* Develop smart audience segments to improve targeting and campaign performance
* Create clear, creative briefs that inspire design teams and ensure brand consistency
* Monitor campaign results and continuously improve performance through A/B testing
* Analyse customer behaviour and journey data to enhance automated flows and increase revenue
* Work closely with the Group CRM Manager to support wider CRM strategy
* Collaborate across multiple teams to ensure campaigns land at the right time with the right message
* Stay ahead of CRM trends, tools, and GDPR best practice
What We’re Looking For
* At least 2 years’ experience in CRM or email marketing
* Hands-on experience with CRM platforms (Klaviyo highly desirable)
* Confident using Google Analytics and other digital marketing tools
* Comfortable working in a fast-paced environment with multiple deadlines
* Strong analytical mindset with the ability to turn data into action
* Clear and confident communicator who can work effectively across teams
What’s in It for You
* Pension scheme
* Employee discount
* Long service recognition awards
* Cycle to work scheme
Job Type: Permanent, Full-time
Hours: Monday – Friday, 08:45am – 17:30pm
Location: Plymouth, Devon
If you’re passionate about CRM, love turning data into results, and want to make a real impact in a fast-moving retail environment, this is the role for you.
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