Detailed job description
and main responsibilities
1. A key part of this role is to work with the Head of Charity and Senior Charity managers to support in the delivery of the fundraising strategy.
2. Ensuring that all PR and Marketing activities are reported and seeking necessary support when greater resources are required.
3. Share and propose new ideas for potential improvement or opportunities with the wider team to support overall fundraising strategy
4. You will need to have excellent interpersonal skills and the ability to influence, inform and collaborate with these groups including the governors and partner organisations.
5. The SCO needs to be able to handle highly sensitive and complex information and data on fundraising and charity spend, including responsibility for production of the Charity Annual report and accounts.
6. This role involves regular contact with senior staff within the hospital, including medical staff and directors, and members of the public.
7. You will the have the ability to nurture key relationships and maintain networks internally and externally (where appropriate) and be able to deal effectively and appropriately with people at all levels from a broad range of organisations
8. Responsible for protecting and enhancing the charity’s public image through proactive media relations, working closely with the Trust’s communications department as necessary.
9. To oversee the writing and issuing of press releases and case studies to appropriate media
10. To understand the role in more detail please read the full job description and person specification documents which are attached to this advert
Person specification
Qualifications
Essential criteria
11. Degree level or equivalent demonstrable experience
Desirable criteria
12. Specialist marketing qualification or equivalent experience and knowledge
Experience
Essential criteria
13. Significant experience in a marketing PR or communications role for a charity or in the NHS
14. Experience of devising and implementing effective marketing and PR strategies
15. Project management, including budgeting, business planning and financial monitoring
Desirable criteria
16. Significant and proven knowledge and proven practical experience of implementing medium to large communication and marketing initiatives definition, design, delivery and evaluation
technical skills
Essential criteria
17. Ability to communicate effectively - written and verbal presentation skills in relation to complex information.
18. Advanced IT skills in particular publishing software, content management systems and MS office
Knowledge
Essential criteria
19. Marketing techniques and procedures, including website development and social media
20. SEO techniques
21. Public relations techniques