Assistant Brand and Content Manager - First Direct Bank (HSBC)
Join HSBC as an Assistant Brand and Content Manager and support the creation, delivery and evaluation of brand-driven marketing initiatives across social media and other digital channels.
Responsibilities
- Support creation and scheduling of content.
- Execute end-to-end delivery of brand social media and content marketing campaigns.
- Ensure marketing communications are aligned with the brand and consistent across all channels, fit for each channel, and linked to the brand purpose.
- Assist brand and digital sales across multiple channels.
- Support the Content and Social runway by delivering multi-channel marketing campaigns, managing marketing budget, maximizing ROI and meeting deadlines.
- Collaborate with business stakeholders to shape marketing and communications strategy.
- Create compelling agency briefs with clear objectives and targets.
- Incorporate learning from post-implementation reviews into future briefs and activities.
- Partner with segment and product teams to develop targeted, creative direct marketing briefs.
- Provide regular campaign performance reporting for optimisation.
- Champion fair outcomes for customers.
Qualifications
- Experience in a relevant market and/or context; financial services background desirable.
- Experience in social media and/or content marketing roles.
- Knowledge of financial services products (desirable).
- Ability to thrive in a fast-paced environment and manage stakeholder relationships.
- Understanding of marketing and segmentation principles.
- Experience supporting multi-media campaigns across multiple channels.
- Strong teamwork and problem-solving skills; self-starter.
Benefits
- Competitive pay and benefits package.
- Private healthcare for all UK-based employees.
- Enhanced maternity and adoption pay and support when returning to work.
- Contributory pension scheme with generous employer contribution.
Equal Opportunity Statement
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.
