Overview
Associate Director at Beyond The Book | Trusted to deliver exceptional recruitment across PR, Marketing, Comms, Digital, Events & Client Services
This is a Digital Marketing Lead role within a well-known retail brand. You will own channels such as PPC, Paid Social, Programmatic and Display. This is a full-time permanent role with a salary of circa £32-£37k DOE. The role is hybrid and will be on-site 3 days per week in Redditch.
The team is supportive and growth-focused. Benefits include flexibility, hybrid working, enhanced maternity and paternity, bonus, discounts, health cash plan, pension, and employee assistance programme.
Our Client
Our client is a well-known and loved retail brand based in Worcestershire. They are an employee-owned business focused on their team and collaboration. There is significant growth and opportunity in the digital marketing team, offering long-term career potential. The team is creative and open to input on digital marketing outputs.
The Role
As Digital Marketing Lead, you will work within the small digital marketing team and have ownership of paid channels: PPC, paid social, programmatic and display. You will drive demand, build brand awareness and improve conversions. You will collaborate with creative, content and ecomm teams to ensure campaigns are on-brand and optimised, and you will look at data to make insight-based recommendations. The role involves hands-on campaign delivery and working with external digital agencies on delivery.
About You
* Experience in retail, ecomm or consumer brand with a passion for brand
* Experience owning paid channels (PPC, Paid Social, Programmatic, Display) with ability to shape strategy and lead planning and delivery, working with external agencies and internal teams
* Strong data mindset; able to review campaign performance and make actionable recommendations to improve performance
* Ability to advise on audience segmentation and targeting; keen to stay updated on digital trends and competitor activity
* Experience creating high-performing landing pages, product ads and digital assets
* Proven project management experience and enjoyment of managing digital campaigns
* Experience managing budgets across digital channels and optimising campaigns
* Passion for storytelling and bringing a brand to life through digital marketing
Employment details
* Employment type: Full-time
* Seniority level: Mid-Senior level
* Job function: Marketing
* Industry: Retail
* Location: Worcestershire, England, United Kingdom (hybrid on-site 3 days/week)
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