Marketing Manager
Department: Operations
Employment Type: Full Time
Location: United Kingdom
Description
We're looking for an experienced Marketing Manager to lead our marketing efforts across digital and traditional channels. You'll own the full marketing funnel — from brand awareness and lead generation through to conversion and retention — working closely with Sales, Product, and Customer Success teams.
This is a hands‑on leadership role where you'll both shape strategy and execute campaigns. You'll manage a small team while also getting stuck in with content creation, campaign management, and performance analysis. The ideal candidate thrives in a fast‑paced B2B SaaS environment and is comfortable with both creative and data‑driven marketing.
Reporting to the Head of Marketing, you'll play a key role in scaling our growth engine and establishing our brand as a market leader in the HR technology space.
Key Responsibilities
* Develop and execute integrated marketing campaigns across email, paid media, SEO, content, and events
* Manage and mentor a team of two marketing executives, setting clear goals and providing regular feedback
* Own the marketing budget (c. $500K annually), tracking ROI across all channels and optimising spend
* Create and manage content calendars, ensuring consistent brand voice across all touchpoints
* Collaborate with the Sales team to develop lead nurturing programmes and sales enablement materials
* Manage marketing automation platforms (HubSpot/Marketo) to drive lead scoring, segmentation, and lifecycle campaigns
* Analyse campaign performance using Google Analytics, CRM data, and marketing attribution tools to inform strategy
* Lead product launch marketing in partnership with Product Management, including positioning, messaging, and go‑to‑market plans
* Manage relationships with external agencies, freelancers, and technology vendors
* Report on marketing KPIs to senior leadership with clear recommendations for improvement
Skills, Knowledge and Expertise
* 5+ years of experience in a B2B marketing role, ideally within SaaS or HR technology
* Proven experience managing and developing a small marketing team
* Strong command of marketing automation tools — HubSpot or Marketo required
* Experience with paid media management (Google Ads, LinkedIn Ads, Meta) with demonstrable ROI
* Excellent written and verbal communication skills with a strong eye for brand consistency
* Data‑driven mindset — comfortable with Google Analytics, attribution modelling, and reporting dashboards
* Experience managing marketing budgets of $250K+ annually
* Understanding of SEO, content marketing strategy, and demand generation best practices
* CIM Diploma in Marketing or equivalent qualification (desirable)
* Experience in the recruitment or HR technology industry (desirable)
Benefits
* Competitive salary of £55,000 - £70,000 depending on experience
* Hybrid working — 3 days in our London office, 2 days remote
* 25 days annual leave plus bank holidays, increasing with tenure
* Private health insurance and dental cover
* Matched pension contributions up to 5%
* Annual learning and development budget of £1,500Enhanced parental leave policies
* Regular team socials and an annual company offsite
* Access to mental health support and wellbeing programmes
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