Key Account Manager (UK Market Entry - Sales Focus)
Industry: Household Cleaning & Consumer Goods
Location: Remote (UK-based)
Employment Type: Full-Time
Seniority Level: Senior / Experienced
Flexibility: High - remote, autonomous working environment
Salary: Competitive + performance-based bonuses
Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products - including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, our client is seeking a Senior Key Account Manager with deep sales and account management experience in the household cleaning or personal hygiene sector, to lead their UK market entry and help build a lasting commercial presence.
This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for:
* Driving new market development in the UK
* Building and managing key retailer and distributor relationships
* Leading sales growth and account strategy from the ground up
The role is fully remote, offering significant autonomy, flexibility, and the chance to have a direct impact on the brand's UK success story.
Key Responsibilities
* Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting
* Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers)
* Manage and grow strategic commercial relationships with UK buyers and category managers
* Negotiate listings, pricing, promotional activities, and long-term supply agreements
* Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy
* Deliver against agreed sales targets and growth KPIs
* Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment
* Represent the brand professionally in client meetings, retail negotiations, and trade shows
Ideal Candidate Profile
Required Experience:
* 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products
* Proven success in launching or expanding brands into the UK retail market
* Experience managing major UK retail accounts
* Strong commercial acumen with a track record of delivering sales growth and hitting KPIs
Preferred Attributes:
* Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch
* Exceptional relationship-building and negotiation skills
* Self-motivated and comfortable in a remote, autonomous role
* Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors
* Experience coordinating cross-functional teams across countries or regions is a plus
What the Client Offers
* A key role in an exciting UK expansion for a trusted European brand
* Remote-first setup with significant autonomy and flexibility
* Competitive salary + performance-based bonuses
* Long-term growth opportunities as the UK presence scales
* A collaborative and forward-thinking leadership culture