Job Description Marketing Lead
We’re on the hunt for an experienced Marketing Lead to join this team of industry-leading leisure brands! This is your chance to take the reins and supercharge every marketing channel, ensuring that each brand shines and delivers an unforgettable user experience. If you're a data-driven dynamo who knows how to make PPC and SEO work their magic, you'll be in your element! Get ready to optimise campaigns, maximise CTRs, and deliver top-notch ROI. If you're all about results, strategy, and making an impact, this role is for you!
Key Responsibilities of the Marketing Lead:
Collaborate with the Creative Lead to create a digital strategy aligned with business goals.
Promote products and events, enhancing customer experience across all brands.
Manage and optimise PPC campaigns (Google and Meta).
Maximise website lead generation and update content via CMS.
Create new content like blogs, articles, and product updates.
Use email platforms (Brevo, HubSpot, Mailchimp) to communicate with stakeholders.
Ensure brands shine on digital platforms (Meta, X, LinkedIn) with SEO-optimised content.
Track digital performance and provide insights using tools like Google Analytics and SEMrush.
Analyse data to improve campaigns and ROI.
Create targeted landing pages and manage consumer revi...