Job Description
Marketing Tech (MarTech) Manager / Product Owner - Brighton and Hove, UK
Are you a technically skilled, strategic professional ready to take ownership of a cutting-edge MarTech stack? Be part of an industry-leading global events team at the heart of the meetings and events world. This role is a crucial bridge between Marketing Communications (Marcomms) and IT & Transformation, ensuring our marketing objectives are delivered through robust technical solutions.
What You’ll Do:
* MarTech Platform Ownership: Lead the configuration, integration, and continuous optimization of our MarTech tools. Ensure seamless data connectivity and leverage features like advanced segmentation, personalization, and campaign tracking.
* Data Enablement: Design and manage marketing data flows, working closely with our Senior Data & Insights Manager. Use your expertise in APIs and ETL to provide actionable insights.
* Technical Leadership: Translate business and marketing requirements into scalable, secure technical solutions. Lead technical projects and ensure compliance with standards.
* AI & Innovation: Explore and implement emerging AI-driven features and automation to enhance targeting, personalization, and predictive analytics.
What We’re Looking For:
* MarTech Expertise: Hands-on experience with Marketing Automation platforms (Microsoft Dynamics Customer Insights a plus).
* Data Integration Skills: Strong understanding of APIs, ETL processes, and marketing data flows.
* Web Analytics Knowledge: Familiarity with tools like Google Analytics and Microsoft Clarity.
* Implementation Ability: Proven track record in data-driven personalization and segmentation.
* Strategic & Technical Leadership: Able to build technical roadmaps and explain complex technical concepts to non-technical stakeholders.
Complete our Compensation and Benefits in Niche Tech Industries Survey here: https://www.surveymonkey.com/r/6MXGW39
By applying to this role you understand that we may collect your personal data and store and process it on our systems. For more information please see our Privacy Notice https://eu-recruit.com/about-us/privacy-notice/com