Job Description
12 month FTC
Wealth management firm seeking Senior Digital Marketing executive to join the team
Specific responsibility for content creation, corporate communications and branch marketing support.
Messaging & Content Creation
* Create and develop original content and adapt existing content for marketing communications, digital properties and promotional materials
* Write original copy and proofread materials to an extremely high standard
* Reflect the brands messaging throughout all new and existing materials and resources consistently and in-line with the corporate tone of voice - including references to culture where appropriate
* Ensure that all messaging across corporate and branch materials and website/s is consistent, relevant and up-to-date
* Work closely with the marketing designer on marketing material creation, provide guidance on copy considerations and review final versions
* Develop content KPIs with marketing designer for monthly reporting
* Review/approve branch marketing materials in various formats, maintaining brand integrity and assisting branches with marketing best practice guidance
* Provide assets and guidance resources for ongoing branch marketing activity, developing new ideas and content on request from branches and the business
* Produce content for events, coordinating with senior leaders on key messaging
* Design engaging presentations, to relay key messages
* Coordinate internal communication events – including ideation, event comms, prep sessions, setup of Zoom webinars, and diary invitations.
Corporate Communications & PR
* Contribute to the PR strategy and discussions through idea generation based on informed market insights and wider business and marketing strategy knowledge
* Co-ordinate PR activity and foster relationship with external PR agency
* Supporting branch brand building through local PR initiatives in relevant consumer press
* Supporting corporate brand initiatives and brand awareness activities through targeting top tier publications
* Review and produce press releases in line with the firm’s messaging and compliance considerations for both trade and consumer press activity
* Manage the media monitoring process using third party software and ensure monthly press activity reporting is accurate
* Co-ordinate corporate communication activity
* Work with senior leadership on key messaging for internal and external audiences
* Produce communications and presentations in line with agreed messaging
* Contribute to additional internal and external communications projects as they arise
Attributes and Qualifications
* Experience ideally within wealth management or financial services.
* Excellent attention to detail essential
* University degree or equivalent qualification in Marketing, English/English Literature or Journalism preferred
* Excellent communication skills, including written, verbal and presentational
* Strong interpersonal skills, with the ability to work cohesively as part of a team, as well as independently
* Proactive and innovative
* Sound project management, administrative and organizational skills
* Ability to prioritize and meet deadlines whilst maintaining a very high standard of accuracy
* Optimistic, energetic and confident individual
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