SEO and GEO Consultant
Contract: 3 months
Location: London, UK (on-site)
Scope of the Role
The SEO & Generative Engine Optimisation (GEO) Consultant will support the Performance Media function in defining, evolving, and embedding the organisation's Generative Engine Optimisation strategy. This role focuses on evaluating existing SEO and content foundations, establishing best-practice approaches for generative and AI-driven search platforms, and enabling cross-functional teams to adapt to a rapidly changing search landscape.
Working closely with internal stakeholders across IT, Data & Insight, Creative Operations, Digital, and with external agency partners, the consultant will provide strategic direction, practical frameworks, and actionable recommendations to future-proof organic performance across both traditional search engines and emerging generative experiences.
Purpose of the Role
We are seeking an experienced SEO and Generative Engine Optimisation specialist to shape our approach to organic visibility within an evolving search ecosystem. This role will play a critical part in defining how Burberry appears and performs across generative search results, AI-powered discovery platforms, and traditional organic search.
The consultant will assess current maturity, identify gaps and opportunities, and develop a clear GEO roadmap aligned with broader Performance Media and marketing objectives. Acting as a subject-matter expert, the role will support teams through insight, education, and practical guidance to drive sustainable organic growth across traffic and revenue.
Key Responsibilities
SEO & Generative Engine Optimisation Strategy
Assess the current SEO, content, and technical ecosystem, identifying strengths, gaps, and risks in relation to generative and AI-driven search platforms.
Lead the development of a comprehensive Generative Engine Optimisation strategy aligned to business objectives and Performance Media priorities.
Define best-practice frameworks across content, technical SEO, and structured data to enhance visibility within generative search and AI-powered discovery experiences.
Identify and prioritise strategic initiatives and quick wins, balancing long-term value with near-term performance impact.
Provide clear recommendations and guidance to internal teams and agency partners to support implementation and adoption.
Skills & Experience
Required Experience
Significant experience in SEO at Manager or Senior Consultant level, either in-house or agency-side.
Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape.
Proven experience developing and delivering SEO or organic growth strategies at scale.
Demonstrated ability to work cross-functionally with technical, creative, and data teams.
Key Capabilities
Strong analytical and problem-solving skills, with the ability to translate complex topics into clear, actionable recommendations.
Confident stakeholder manager, able to influence and align teams without direct authority.
Comfortable operating in fast-paced, ambiguous environments where best practice is continuously evolving.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy