Overview
Location: UK with one day a month in London or Northampton
We’re working with a well-established purpose led professional membership organisation that is investing in its marketing and product growth strategy.
They are looking for a Product Marketing Manager to drive the commercial success of their portfolio of products and services by strengthening positioning, improving go-to-market execution and supporting membership and revenue growth.
This role sits at the intersection of product marketing, commercial strategy and audience insight, working closely with marketing, partnerships and learning teams.
What you’ll own
Market research & insight
Develop a deep understanding of target audiences, industry trends and competitor activity to inform product development and marketing strategy.
Product positioning & go-to-market strategy
Create compelling value propositions and positioning frameworks that differentiate products and drive awareness and demand.
Build detailed buyer personas and support targeted campaigns aligned to audience needs.
Review pricing models and implement strategies to drive income growth and profitability.
Create sales tools, support new product development and ensure strong alignment between product features and customer needs.
Manage product marketing budgets and support delivery of integrated marketing campaigns.
Support website content development and email marketing activity to ensure accurate messaging and strong audience engagement.
What they’re looking for
* Experience in a Product Marketing or GTM focused role
* Strong understanding of market research, positioning and pricing strategy
* Experience developing buyer personas and value propositions
* Strong stakeholder management and cross-functional collaboration
* Ability to translate insight into commercially effective marketing activity
* Strong project management and organisational skills
This role suits someone who enjoys connecting products to market needs, driving growth initiatives and influencing commercial outcomes.
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