Overview
National Account Manager (Foodservice & Buying Groups) – Home Based (UK)
Join to apply for the National Account Manager role at T&L SUGARS LIMITED. ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries in the US and Canada; in the UK, we operate refineries and mills in England, Portugal, Mexico and Belize. Our brands include Domino, C&H, Redpath, Tate & Lyle, Lyles and Sidul.
Position
Job Title: Foodservice Sales Manager (NAM)
Location: Home Based (UK)
Reports To: Foodservice Sales Controller
Company Description
ASR Group companies have more than 150 years of experience in taking sugar cane from the field to the table. We are the largest vertically integrated cane sugar refiner in the world, with nine refineries across five countries and more than six million tonnes of sugar production capacity. We own and operate sugar mills in the United States, Mexico and Belize. Our reach spans more than 40 countries; we sell branded and private label sugars, sweeteners and syrups through grocery, food service, industrial and pharmaceutical channels in the Americas, the Caribbean, Europe, the Middle East, India and Asia. In the UK, our Lyles brand holds an 80% share of the Golden Syrup market and Tate & Lyle Sugars is a leading Foodservice sugar brand with presence across numerous retailers.
Position Scope
Reporting to the Foodservice Channel Controller, the Sales Manager is responsible for autonomously managing and strategically developing a portfolio of leading Foodservice Distributors (e.g., Brakes, Bidfood), Buying Groups (e.g., Caterforce, CRG, Sterling) and key End Users. You will manage internal and external commercial agreements, contracts and the branded sugar & syrups portfolio, providing bespoke product development where appropriate. A deep understanding of UK wholesalers and distributors, along with key end users, is required.
Position Objectives & Key Deliverables
* Enhance ASR performance with target Foodservice distributors and key end users across the UK
* Execute the agreed sales strategy
* KPIs: behaviours versus business values; value-added contribution of cash and volume; demonstrate leadership in customer engagement
Detailed Roles & Responsibilities
* Develop, drive, own and implement channel and key customer plans
* Achieve annual sales plan KPIs for volume, price, CTO and product mix
* Operate in accordance with business behaviours and processes
* Establish and maintain professional relationships with existing and non-trading customers
* Conduct sales negotiations with customers, agreeing planned volume, price targets, etc.
* Identify and evaluate new business opportunities within designated customer portfolio
Essential Capabilities
* In-depth customer, market and channel knowledge within Buying Groups & National Wholesale
* Proven success selling NPD/product launches to customers
* Sales, Negotiation, Business Planning, Forecasting and Category Management
* Excellent communication skills; strategic thinker with analytical capability
Essential Work Experiences
* Proven track record selling to and managing a range of Foodservice customers within the UK (FMCG - Food/Grocery preferred)
* Recent experience managing distributors, end-user accounts and buying groups at HQ and member level
Location of Role
* Home based with office and customer travel required
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