Job Description This position will be based in London and require you to be in the office 3 days a week Job Accountabilities and KPI On-time implementation for international campaigns PPC management – develop, optimise and deliver PPC strategies across multiple platforms Number of leads – monitored and reported weekly Management of publication adverts Promoting publication and increasing readership Bi-weekly newsletters, quarterly magazines, and yearbook delivery Webinar marketing Manage the social media accounts across a range of portfolios and topic areas Manage external social media agencies where appropriate To manage all marketing channels effectively, within a budget and under time constraints Increase engagement and bookings through social media Increase social media following Briefing design on engaging banners Building relevant and appropriate creativity into campaigns wherever possible Timely completion of final event analysis Email KPIs such as OR, CTR Website bookings Revenue Key Responsibilities: Planning, budgeting, and implementing effective marketing campaigns for small events Planning the social media activities for large scale events and reporting back to the marketing lead for the project Full responsibility to leverage the marketing mix for omnichannel campaigns; with a focus on the performance of digital channels (including web, marketing database, email, social media, display and PPC advertising campaigns) Design impactful demand-generation campaigns through all online and offline channels Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied Set up products and campaigns in our marketing and CRM system Manage email campaigns independently Work on content such as blog posts, whitepapers, interviews, and reports for training Social media management – managing social platforms such as Instagram, Facebook, Twitter, LinkedIn and Youtube Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout Identify a data acquisition strategy to grow the existing databases Set up and management of media deals with external organisations to ensure maximum exposure at the lowest cost to training Work closely with the telesales function on key campaigns and incorporate customer feedback Manage budgets Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc. Providing KPI reports for update meetings with Campaign Director and Senior Marketing Managers