Exciting Times at Mayfair - Luxury Transformation!
Virgin Active Mayfair is undergoing a multimillion-pound transformation, with major refurbishment works already completed and further upgrades on the horizon. We are evolving into one of the most premium wellness destinations in London, setting a new standard in luxury health clubs.
As we elevate the club experience, we're seeking a Sales Membership Manager to lead the next phase of growth — driving sales, increasing membership base volume and yield, managing change across the member and team journey, and bringing the luxury brand vision to life in every interaction.
Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. So we take value in recruiting only the very best Sales Membership Manager to join our Club teams, to support in the management of our clubs.
As an Sales Membership Manager, you will lead the Experience Team to deliver outstanding members’ and prospects’ experience daily, exceeding expectations and fostering loyalty.
The Role
* Having direct accountability and responsibility for leading the Experience team, ensuring the club is fully staffed to deliver exceptional, luxury-level service while meeting daily budgets.
* Guaranteeing prompt handling of all membership inquiries, overseeing any necessary escalations and maintaining a polished, service-led approach.
* Managing membership administration, maintaining accuracy and GDPR compliance.
* Being accountable for all sales for your assigned club, ensuring all sales budgets are achieved — including volume, revenue, membership mix, junior memberships, and joining fees.
* Leading and executing pre and post-refurb launch campaigns, converting interest into premium memberships and growing overall membership yield.
* Bringing a luxury service culture to the sales and member journey — from first contact to onboarding — ensuring high-touch, personalised experiences.
* Acting as a key driver of change management, supporting internal teams and current members through transformation, effectively communicating the new club vision and benefits.
* Monitoring and tracking all membership results and activity levels on a daily, weekly, and monthly basis using the systems and tools provided.
* Producing accurate, transparent reports and insightful analysis for the General Manager, Regional Business Director, and wider business.
* Taking on Duty Manager responsibilities as needed, demonstrating flexibility and excellence in leadership across all areas of club operations.
Experience
* Strong people management and organisational skills, with a proven ability to build, coach, and inspire a team to deliver luxury service standards.
* Proven track record of exceeding financial and sales targets, ideally in a premium or lifestyle-focused brand environment.
* Background in a Sales/KPI-driven role is essential, preferably within health, hospitality, luxury retail, or lifestyle sectors.
* Demonstrated experience in pre-sales strategy and campaign execution, ideally during a club or site relaunch or refurbishment.
* Skilled in change management and internal communications, capable of leading teams and members through transformation confidently.
* Passionate about luxury wellness, with a commercial mindset and a natural ability to elevate experiences for high-value members and prospects.
Our Perks
* 30 days (including bank holidays) annual leave plus a Celebration Day – and we want you take them
* Access to The Peoples Pension, with our contributions at 3%
* Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
* We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
* You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2) -
* Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
* Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
* We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
* Access to ePoints, offering loads of online discounts to retailers.
* Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.