Description Position at Everyday Health - Pregnancy & Parenting
Are you a natural organiser with a flair for building relationships and driving innovative campaigns? We’re looking for an Influencer & PR Manager to join our fast-growing digital team. You’ll take the reins on shaping and growing our community of creators—developing long-term strategies, overseeing influencer-led campaigns, and elevating our brand presence across multiple platforms. You’ll lead on Influencer & PR initiatives across our two flagship parenting brands, Emma’s Diary and BabyCentre, creating moments that generate buzz, backlinks, and brand love. If you thrive in a fast-paced environment, love seeing ideas come to life, and have an unshakable passion for community, campaigns, and connection—you might be just who we’re looking for. Roles and responsibilities
* Community leadership: Own and grow our network of creators, developing strategies to recruit, engage, and retain top influencer talent.
* Campaign management: Take full ownership of creator-led campaigns, from concept through to execution and performance reporting.
* Influencer productisation: Work closely with the Head of Channel Marketing and sales teams to shape scalable influencer offerings, including creative pitches and client proposals.
* Client campaigns: Confidently oversee client-facing influencer projects, ensuring delivery excellence and creative impact.
* Creator events: Design and deliver standout digital and in-person creator experiences—with monetisation strategies to match.
* Content & education: Build support tools, toolkits, and training to help influencers thrive in our ecosystem.
* Market insight: Stay on the pulse of influencer and social trends, delivering insights that shape future campaigns and innovations.
* PR & brand awareness: Lead on high-impact PR activations, working with agencies and internal teams to drive press mentions, backlinks, and positive sentiment.
* PR hooks: Collaborate with internal marketing, content, and social teams to amplify PR stories across owned channels.
* Reporting & analysis: Own campaign performance tracking and reporting for both client and internal projects.
About you: You’re a natural leader, a confident communicator, and someone who sees opportunity in every conversation. Here's what we're looking for:
* You have organisation in your DNA—balancing multiple projects without missing a beat.
* You bring 3–5 years’ experience in influencer marketing, PR, or community management—ideally within a fast-paced agency or digital brand.
* You’re an excellent project manager, comfortable juggling deadlines, clients, and creators.
* You’re people-first—able to build genuine relationships with creators, clients, and colleagues alike.
* You understand the evolving influencer landscape, with a core understanding of building communities within Facebook, Instagram and TikTok.
* You’re commercially savvy—able to contribute to monetisation strategy and pitch development.
* You’re curious and creative, always looking for smarter ways to engage audiences.
* You thrive in an environment where ideas move fast, collaboration is key, and results matter.
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