Performance Marketing Manager – EMEA
Uxbridge, London (Hybrid – 3 days office based)
Regular EMEA travel | Occasional global travel
Excellent benefits package
We’re recruiting a Performance Marketing Manager to join an international marketing team in a highly visible, regional role. This position plays a key part in shaping and driving performance marketing strategy across EMEA, working closely with local markets, regional stakeholders and agency partners to maximise commercial outcomes.
This is a fast-paced, strategic role suited to someone who enjoys building frameworks, influencing stakeholders and improving performance at scale across multiple markets.
The Role
As Performance Marketing Manager, you will be responsible for defining best practice, setting performance frameworks and supporting local marketing and ecommerce teams to deliver strong results across paid media and performance channels.
You’ll work closely with regional marketing leadership, local market teams, customer experience, legal and media agency partners to ensure performance activity is optimised, compliant and commercially effective.
About You
You’ll be an experienced performance or media marketing professional with a strong analytical mindset and the confidence to operate in a regional, stakeholder-heavy environment.
Key experience and skills include:
Minimum 5+ years’ experience in performance marketing, digital media or communications (client or agency side)
Strong knowledge of the media and adtech landscape
Experience managing agencies and working with international markets
Confident working with data, budgets and performance reporting
Hands-on experience across performance channels (SEM/SEA essential; paid social, SEO/AEO desirable)
Familiarity with self-service platforms such as DV360
Strong Excel and data interpretation skills
Excellent communication and presentation skills
Comfortable influencing senior stakeholders and explaining technical concepts to non-technical audiences Industry certifications (e.g. Google Analytics, Meta Business Manager) are desirable but not essential.
Key Responsibilities
Own and evolve the performance marketing roadmap across EMEA, balancing short- and long-term objectives
Analyse and report on conversion and performance metrics across multiple international websites
Define and monitor KPIs for local markets and agency partners
Guide best practice across SEM/SEA, paid social and other performance channels
Optimise bid strategies by market, product range and maturity to maximise ROAS
Identify and assess new platforms, tools and technologies
Conduct competitor and market analysis to inform strategy and recommendations
Support website performance audits and optimisation initiatives
Co-own performance marketing budgets and advise on channel mix
Support local markets through agency meetings, QBRs and campaign reviews
Act as a regional stakeholder on cross-functional projects as required
Why Apply?
Regional EMEA role with real influence and visibility
Opportunity to shape performance marketing frameworks at scale
Collaborative international environment
Hybrid working model
Exposure to senior stakeholders and global projects