About Us:
Chery Motors
Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.
Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
Job Overview
As a Product Manager(GTM), you will plan, manage and launch our tactical campaigns, report on competitor actions and work with the senior team to align campaigns with the business targets and vehicle availability. This role will include significant interaction with our expanding dealer network as well as management and collaboration with our finance partner.
Responsibilities:
* Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
* Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
* Define target customer segments and create value propositions tailored to retail and fleet customers.
* Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to align product strategies with revenue goals.
* Develop pricing, packaging, and promotional strategies to drive sales and profitability.
* Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
* Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
* Manage cross-functional stakeholders to ensure on-time, on-budget execution of GTM initiatives.
Requirements:
* Ideally 10 years’ experience working within an OEM.
* Ideally 3 years’ experience working in a tactical campaign area and have good performance in promoting cars.
* A strong understanding of retail consumer finance is essential
* With experience across some of the core responsibilities
* Ideally with a relevant degree or qualification.
* Strong sales target-driven and entrepreneurial spirit with good business acumen.