Agency : Havas Media
Job Description : Reporting To: Affiliate Account Director
Office Location : Havas Village London, Pancras Square, N1C 4AG
ABOUT ARENA MEDIA
We are Arena Media, part of the Havas Media Network. Arena is a media agency designed exclusively for clients who live in culture – think Fashion, Gaming, Arts, Film, and TV. Our client list is expansive and exciting – including the likes of Puma, JBL, Bumble, Bethesda and UKTV, all the way through to Remy Cognac, Square Enix, Universal Music and Red Bull.
We are here to rewrite the rules of entertainment and create meaningful moments in culture. We want to challenge the status quo and do more of the work that gets shared, talked about and noticed. We take this approach across all channels – whether looking at AV, OOH or performance focussed digital campaigns.
As such, we’re looking for people who are passionate about the industry, are naturally curious, who live and breathe culture. We’re a fast paced agency and want people who share our ambitions, people with fresh ideas and opinions – a challenger mindset from someone that won’t settle for a BAU approach and strives for innovation.
We believe Arena can offer a unique opportunity. This is a chance to be part of a scaled specialist community of digital practitioners to help hone in on channel expertise, while also being part of a vibrant, fast growing culture brand that’s disrupting the traditional agency landscape.
THE ROLE
As a Affiliate Manager, you will be a performance specialist with affiliate experience and client facing skills. You will be dedicated to a single client – one of the most globally recognised, fashion centric shoe retailers, with activation spanning US, Canada and EMEA.
The principal elements of the role will be to manage 1-2 Affiliate Executives in the pursuit of performance excellence. You will be responsible for campaign implementation, analysis, optimisation, delivery and evaluation across affiliate, but as part of a paid performance function.
Working alongside the Affiliate Director where relevant, you will also have a chance to heavily influence strategy and lead on the implementation of innovative, new solutions for your client. It is essential you have a strong retail background and are able to deliver effectively on a scaled, international retailer.
There will be a heavy client facing element to this role, as you’ll be required to lead weekly calls/meetings and lead on or parts of larger monthly and quarterly meetings, with the support of your line manager. As such, it’s essential you feel comfortable with clients, have strong communication skills, as well as a proactive attitude and a real hunger for success.
KEY RESPONSBILITIES
* Creation and management of affiliate campaigns to effectively deliver client objectives and targets.
* Strong relationship with different Affiliate Networks across US /C AN and EMEA.
* Technical lead and point of authority on affiliate platforms - able to quickly extract information and train junior team members.
* Put forward recommendations and forecasts outside of CPA/CPL and showcase to the client how this activity contributes to their KPIs.
* Able to work with other digital teams and feel comfortable discussing how affiliates and lead generation fits into the overall marketing mix.
* Leading client calls in a confident and effective manner to ensure our clients understand our value, trust in our capability, and understand the opportunity within the Affiliate channel.
* Optimising existing publisher relationships and recruiting new and exciting publisher opportunities.
* Monitor performance daily/weekly: track revenue, orders, ROAS, and risk signals etc.
* Identify top performers and scale them (higher commissions, exclusive promos, priority creative etc.)
* Spot and remove underperformers or low-quality affiliates quickly - cut them if they hurt brand perception, drive refunds/chargebacks, or deliver poor LTV traffic.
* Enforce brand guidelines and compliance.
* Flag opportunities/risks early: e.g., rising chargebacks, promo abuse, or untapped upside etc.
* Regularly audit affiliate traffic and promotions for brand fit and quality.
* Monitor competitor affiliate strategies and commission benchmarks in health/wellness/DTC.
* Drive best practice on your client, and through your team; specifically, improving the quality of campaign delivery, innovation and automation.
* Develop and plan affiliate strategy largely independently, but with oversight of your line manager.
* Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients.
* Ensuring timely delivery of all team reporting and analysis outputs.
* Ensure your direct reports have timely appraisals, and that these are logged into our HR portal.
* Maintain, and grow strong relationships with relevant day to day client stakeholders.
* Client facing presentations on strategy, campaign recommendations and subsequent results.
* Develop and maintain development plans, roadmaps, media plans, and lead on strategy.
* Work with your line manager to create high quality case studies to represent your clients’ best activation work, as well as entering (and winning!) industry awards.
DESIRABLE SKILLS AND EXPERIENCE
* At least 2 + years’ experience within a Affiliate remit, ideally within an agency environment.
* Proven experience of working with enterprise level clients and large budgets (£1 million+).
* Must be able to communicate well, interpret search to clients and manage client expectations.
* Track record of successful client and team relationship building.
* Good numeracy skills with strong knowledge/ experience of MS Excel.
* Management experience is desirable but not essential.
* Strong time management skills and ability to prioritise workload across your direct reports.
* Excellent communicator – written and verbal, with the ability to present confidently.
#LI-NK1
Contract Type : Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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