Overview
Join to apply for the Loyalty Marketing Executive role at Sainsbury's.
Join the Loyalty team at Sainsbury's to contribute to data-rich customer engagement and loyalty through personalised multi-channel marketing. You will help shape and execute Nectar Marketing plans that serve over 19 million customers, collaborating with cross-functional teams and agencies in a fast-paced environment across CRM, loyalty, and data-driven marketing initiatives.
What You'll Do
As a member of the Loyalty team at Sainsbury's, you will drive customer engagement and loyalty through strategic delivery of marketing activities. Responsibilities include scoping, testing and implementing new initiatives to enhance the Nectar loyalty programme, collaborating with internal teams and agencies to execute plans across channels, and leveraging data insights to meet customer and commercial metrics. You will forecast accurately, manage campaign budgets, align communications with a customer-centric approach, and present campaign plans and performance learnings to stakeholders to gain buy-in and understanding of business objectives.
Who You Are
You are a seasoned professional with deep experience in CRM and Loyalty marketing campaigns, capable of driving customer engagement and loyalty through impactful direct marketing. You demonstrate strong creative and communication skills, a data-driven approach, and the ability to deliver end-to-end campaigns from concept to deployment that resonate with customers and drive business growth. You have adept stakeholder management and project coordination skills, can manage multiple campaigns simultaneously, ensure flawless execution, budget adherence, and measurable campaign success.
Essential criteria
* Experience with CRM and loyalty marketing campaigns.
* Experience of end-to-end delivery of direct marketing campaigns, from initial brief through deployment.
* Experience in proposition development, content strategy, creative development, channel integration, and adherence to brand guidelines.
* Proven experience interpreting data analytics, with the ability to apply learnings and make recommendations based on results.
Benefits and inclusion
We are committed to being an inclusive retailer and offer flexible working where possible. You’ll receive a comprehensive benefits package including colleague discount (10% online and in-store, often increasing to 15%), pensions and life cover, a potential performance-related bonus of up to 10% of salary, annual holiday allowance with the option to buy extra holidays, season ticket loans, cycle to work scheme, health cash plans, salary advances, access to discounts from retailers, and an employee assistance programme. We also provide up to 26 weeks’ pay for maternity/adoption leave and up to 4 weeks’ pay for paternity leave. Details at www.sainsburys.jobs may apply depending on length of service and eligibility.
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