As a Marketing Communications Executive at Porsche Cars GB, you will be responsible for managing the social media channels, content curation and generating demand through paid media campaigns - to build brand awareness, attract new customer acquisition and maintain customer loyalty. This role is highly creative and requires a multi skilled and adaptable candidate with strong attention to detail.
Responsibilities:
* Support Marketing Communications Manager in developing Porsche Cars GB social media strategy aligned with Porsche AG Germany
* Manage and curate all social media content with external agency
* Develop current social media platform strategy and identify future opportunities
* Stay updated on industry trends
* Drive growth and engagement on key local platforms
* Manage UK content calendar ensuring creativity and alignment with strategic goals
* Build local content asset library through curation and new content production
* Strong storytelling and ability to identify relevant brand stories
* Coordinate content publishing with Marketing Communications Executive
* Measure success with in-depth analysis and optimize platform/channel performance
* Develop content sharing processes with other business functions
* Generate and communicate monthly, quarterly, and annual reports with external agency
* Deliver live marketing at key events (e.g., Goodwood Festival of Speed) and collaborate with global teams
* Support Retail team with social media and content activities in Porsche Centre Network
* Manage campaign delivery from briefing to reporting for product launches and brand communications
* Act as brand champion, creatively identifying opportunities to communicate brand purpose and reach new audiences
* Daily contact and management of agency partners
* Support national and Centre launch events as needed
* Process POs, invoices, and maintain budget tracking for Communications team
* Assist with year-end reconciliation and P submissions
* Continuously suggest and develop innovative ideas to keep Porsche aligned with customer and product market trends
Requirements
Minimum Qualifications:
* Proven experience in social media management
* Excellent attention to detail and copywriting/copy-proofing skills
* Ability to manage multiple projects and coordinate with internal and external stakeholders, including senior management and agencies
* Proven digital media buying experience
* Experience within the luxury industry or working on luxury products
Desirable Qualifications:
* Qualification in Business Studies, Marketing, Sales or other relevant Bachelor Arts degree
* A pro-active worker, self-started and good team player
* Knowledge or spoken and written German would be an advantage
Benefits
Porsche is committed to promote a culture that champions diversity and equal opportunities. Our strong family embodies the values of freedom, respect and tolerance.
To fulfil this mission, Porsche is devoted to celebrating our diverse voices and cultivating an environment that reflects the varied communities we touch. This is our commitment, and we invite you to share in this vision.
In return, we offer a competitive salary with an annual bonus, access to the VW sister loan car scheme, private medical insurance, 27 days of annual leave, and other attractive benefits. If you possess the skills and experience, we seek and are looking for a challenging but rewarding career with a premium brand, we encourage you to apply using the link below.
Due to the high volume of applications, we regret that we are unable to provide personalised responses to every applicant.
Company:
Porsche Cars GB (PCGB) is the official importer and distributor of Porsche vehicles in the United Kingdom. It is responsible for overseeing the sales, marketing, and service of Porsche cars in the UK, as well as managing a network of authorised Porsche Centres across the country.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
IT Services and IT Consulting
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