Sales Manager – South of England
On Trade & Retail | Independent & Small Group
Location: Field-based / Remote – South of England
Salary: Up to £50,000.00
Reporting to: Head of Sales
About Oak & Still
At Oak & Still, we don't build \"drinks brands\" — we build category disruptors. We operate across premium and house spirits, wine and RTD / canned cocktails. We move fast, break barriers, and reward those who perform.
We're not looking for people who want to manage accounts. We're looking for hunters — people who spot white space, open doors others walk past, and close with conviction. If you thrive on autonomy, love the on-trade and retail world, and want to be part of building something genuinely different, read on.
The Role
This is your patch. You own it. As Sales Manager for the South of England, you'll be the face of Oak & Still across independent on-trade venues, boutique bottle shops, and small group operators in London, the Home Counties and strategically targeted areas of the South.
You'll be building genuine commercial relationships — not just taking orders — introducing buyers to our portfolio of disruptive spirits and RTDs, and converting interest into listings, rate of sale, and long-term advocacy.
What You'll Be Doing
– Proactively hunting, winning, and developing new accounts across independent pubs, bars, restaurants, and specialist retailers in the South of England
– Growing, managing and developing an existing customer base of on-trade operators, retailers and wholesalers
– Building and managing a structured call cycle across your territory, balancing new business generation with nurturing existing accounts
– Delivering standout range presentations and tastings that make buyers sit up, take notice, and list
– Identifying and executing activation opportunities — think launch events, rate of sale drivers, menu features, and staff training sessions
– Feeding market intelligence back to the wider team — what's landing, what isn't, and where the next opportunity lies
– Hitting and exceeding monthly and quarterly volume, distribution, and revenue targets
What We're Looking ForExperience
– 2–4 years in a field sales or account management role within drinks, FMCG, or a related category
– Proven track record of winning new business and growing accounts in an on-trade and / or retail environment
– Existing relationships within the South of England on-trade and / or independent retail community — a black book worth talking about
– Demonstrable ability to hit and exceed commercial targets
Skills & Attributes
– A natural hunter mentality — you're energised by finding new accounts, not waiting for inbound leads
– Strong commercial acumen — you understand margin, rate of sale, and what a listing is really worth
– Exceptional communication and influencing skills; you can adapt your pitch to a London cocktail bar as easily as a rural gastropub
– Self-starter who thrives in a fast-moving, entrepreneurial environment with minimal hand-holding
– Genuine passion for drinks — you know your spirits, you're excited by the RTD revolution, and you can talk authentically about what we make
– Full UK driving licence
What You'll Get
– Competitive base salary with a performance-driven OTE that genuinely rewards delivery
– Autonomy to build and own your territory your way
– A fast-growing portfolio of brands people actually want to talk about
– A culture that backs people who perform — promotions, recognition, and real career progression
– Car allowance, phone, pension and full expenses
To apply, please Send CV’s and Letter of Introduction to Luke Brown –
NO RECRUITMENT AGENCIES