The Digital Marketing Manager will oversee and implement innovative marketing strategies to enhance brand presence and drive engagement in the IT sector. This role requires hands-on expertise in digital platforms and a results-oriented approach to achieving marketing goals.
Client Details
Our client helps organisations unlock the full potential of their content by modernising legacy systems into Microsoft 365/Azure. Using AI-powered tools like Microsoft Copilot, streamlining processes and supercharging collaboration for global teams.
Description
* Develop and execute digital marketing campaigns to support business goals.
* Manage and optimise social media platforms to increase brand awareness and engagement.
* Oversee website content and SEO strategies to improve online visibility.
* Analyse campaign performance and present actionable insights to stakeholders.
* Collaborate with internal teams to align marketing initiatives with business objectives.
* Monitor market trends and competitor activities to identify opportunities.
* Utilise marketing automation tools to streamline processes and improve efficiency.
* Ensure all digital content aligns with brand guidelines and messaging.
Qualifications
Essential
* Experience in digital marketing roles within a B2B environment, ideally with exposure to IT, SaaS, technology or professional services.
* Hands-on PPC experience, including Google and Microsoft campaign management.
* Strong understanding of SEO (technical, content, local/GEO, AEO, link-building).
* Experience using at least one CMS for content publishing.
* Strong copywriting skills tailored for B2B and technical audiences.
* Analytical skills and familiarity with GA4 & performance reporting.
* Experience creating or supporting visual content production.
* Strong organisational skills, ability to manage multiple projects and meet deadlines.
Desirable
* Experience with Pardot/Salesforce email campaigns or automation flows.
* Understanding of CRO, user journeys and B2B lead-generation funnels.
* Experience producing short-form or basic video content.
* Knowledge of HTML/CSS for minor content updates.
* Familiarity with generative AI tools for content support.
Benefits
* Competitive salary: 35,000 - 45,000 per year
* Hybrid working: 3 days in-office / 2 days remote
* Private healthcare
* Pension contribution
* 25 days annual leave (plus bank holidays)
* Clear career progression and professional development opportunities
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