Rewards and Benefits
* Permanent career opportunity
* Excellent company culture
* Joining a highly successful and expanding business
* An opportunity to help develop, shape and implement your own marketing department
* Working with a very supportive director
* A varied, exciting and challenging new role
MTrec’s Client Opportunity
Our client is an established and highly successful group based in Durham, with a growing national presence.
They are now looking for an experienced Marketing Manager, to work closely with one of their directors to develop and implement a new marketing function within the business. You will play a key role in developing the infrastructure, processes and overall marketing strategy and plans, to make a real meaningful and long-term impact in the business.
The role you will be doing
* Support the director in developing the marketing function of the business.
* Develop and optimise the group website.
* Leading and managing daily operations of the Marketing Department.
* Plan and implement marketing campaigns that drive engagement, leads, and customer loyalty.
* Develop, refine and execute an annual marketing strategy including overseeing the evolving digital marketing strategy
* Analyse, interpret, and report on the effectiveness of marketing activities to ensure continuous improvement
* Elevate the company presence and reputation.
* Craft compelling content across various formats including press releases, news articles, email campaigns, editorial pieces and brochures
* Interpret technical data into clear, impactful marketing materials tailored to target audiences
* Conduct competitor analysis to inform strategies and ensure competitive
* Build and maintain strong relationships with stakeholders, including external press contacts.
* Oversee and drive engagement with the internal marketing platform to ensure effective internal communication
* Negotiate contracts with stakeholders as needed, such as buying and selling advertisement space
* Serve as the lead advocate for the company’s ambassador programme, driving community engagement initiatives
* Travel throughout the region to their various sites.
About You
* Previous marketing management experience, with the ability and clear track record to help develop a marketing function and implement strategy and plans.
* Degree in marketing or equivalent would be advantageous
* Excellent social media and copywriting skills.
* Strong understanding of web content, SEO, and user experience.
* Creative approach with the ability to work under pressure and to short timescales
* Strong copy writing experience, with excellent oral and written communication skills
* The ability to manage multiple projects/tasks simultaneously
* Have a strong understanding of effective marketing communications using current and emerging technologies
* Excellent commercial negotiation skills
* Team player who can lead and inspire
* In front of camera presentation skills
* Experience of customer service tracking metrics
* Video creation / presentation and some photography
* Budget management experience is desirable
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