About the role
Are you obsessed with data? Are you an expert in GA4 and GTM?? If so, we have an exciting opportunity for a data analytics professional to join us on a nine-month maternity cover contract. You will provide timely, useful and clear insights and recommendations to colleagues across the University to support a range of student recruitment, research, and reputation management objectives.
You will join a team comprising of expertise in front and back end web development, UX/UI design, content creation and maintenance, and CMS administration.
Key responsibilities:
1. Manage and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for the University's primary website, le.ac.uk;
2. Create and maintain a series of dashboards using Looker Studio;
3. Provide data-related support and guidance to non-technical colleagues;
4. Be a primary point of contact for third-party digital marketing agencies.
About you
You will possess strong technical expertise and a passion for turning data into meaningful insights.
You will have:
5. Proven expertise using GA4 and GTM;
6. Experience building dashboards using Looker Studio;
7. Strong analytical and problem-solving skills;
8. Excellent communication skills and the ability to simplify complex data for a range of audiences.
Experience within higher education, or a large complex organisation, is desirable, but not essential.