Role: Digital Marketing Executive
Place of Work: Glasgow, City Centre
Contract Type: Permanent, 35 hours
Working Hours: Monday Friday, 9am 5pm.
About Us
Jones Whyte is proud to have been recognised as the Scottish Top Employer of the Year at The Herald and s1jobs Top Employer Awards 2025. This award reflects our commitment to creating a workplace where people thrive one that values career development, wellbeing, inclusivity, innovation, and community impact. As a firm, were dedicated to fostering an environment where every team member feels supported, empowered, and part of something meaningful.
As we expand, were looking for a talented individual to play a pivotal role in our Marketing departments success. This is your chance to shine, bring your expertise, and grow alongside a company thats invested in your development. We value innovation, independence, and accountability and well empower you to make a real impact.
Role Overview
This role offers a creative and technically minded Digital Marketing Executive to support the delivery of our digital strategy. This role blends creativity with analytics and suits someone motivated by measurable results. You will manage organic social media, support SEO and website optimisation, create engaging content, deliver email campaigns, and help grow our podcast.
Working closely with the rest of the marketing team, you will drive engagement and quality leads for all practice areas led through data-led decisions. You will be empowered to work independently, spot opportunities for improvement, while still having direct support from the Head of Marketing, Digital Marketing Manager, and Digital Marketing Specialist.The wider Marketing Team also consists of a Marketing Executive, Graphic Designer and a UI/UX Designer & Developer who provide assistance where needed.
This is a great opportunity for someone to advance their digital marketing career and to develop their skills in a professional services environment.
The role offers hybrid working with 3 days in the Glasgow office, upon completion of office-based training.
Key Responsibilities
Organic SEO & Paid Search Optimisation :
Support search performance through keyword research, on-page optimisation and PPC keyword hygiene. This includes identifying and prioritising keyword opportunities based on search intent and competition, conducting competitor analysis, and mapping keywords to relevant pages and content.
Optimise on-page elements including metadata, headings, content structure, images and internal linking to improve visibility, rankings and click-through rates. Monitor keyword performance and support paid search activity through regular negative keyword audits, working closely with the Digital Marketing Manager and using industry-standard SEO tools.
Content Creation
Research, write and publish high-quality, SEO-optimised content that supports traffic growth, engagement and lead generation. This includes blog content, case studies and knowledge-led pieces written in clear, accessible English. Work closely with the Digital Marketing Manager, fee earners and partners to plan content in advance, extract expertise, respond to legal developments and showcase successful client outcomes. Ensure all content is well-structured, search-optimised, on-brand and effectively repurposed across relevant channels.
Analytics And Reporting
Monitor and analyse our website, SEO and competitor performance using tools such as Google Analytics (GA4) and industry-standard SEO platforms, tracking user behaviour, conversions, keyword rankings, organic visibility and backlink profiles. Translate performance data into clear insights and recommendations, contributing to benchmarking against competitors and supporting informed decision-making across the marketing team and senior stakeholders.
Other Responsibilities
Supporting wider digital marketing activity across multiple channels, contributing to brand visibility, audience engagement, and lead generation. This will include:
Podcast support: Assisting with podcast planning and content scheduling, briefing internal and external guests, supporting recording logistics, and publishing episodes across relevant platforms and the website.
Email marketing: Planning, writing and optimising email campaigns and newsletters using segmented audiences, performance testing and reporting to improve engagement and conversions.
Organic social media: Creating, scheduling and analysing organic social media content across key platforms to increase reach, engagement and brand awareness, informed by performance insights and trends.
Qualifications & Experience
Minimum 2 years hands-on experience in SEO and SEM, preferably in a lead generation-focused environment.
Degree in Marketing or similar
Strong understanding of organic, technical SEO principles, and on-page optimisation.
Familiarity with Google Analytics, Search Console, SEMrush (or similar), and content management systems.
Confident communicator with the ability to explain SEO principles to non-technical audiences.
Proven ability to juggle multiple projects, prioritise effectively, and meet deadlines.
Data-led, performance-driven, and focused on delivering measurable results.
Strong attention to detail.
Desirable But Not Essential
Worked in a Law firm and/or with legal software
Experience using AI to assist with productivity / content creation ideation / research
Worked with paid search channels
Handled Brand Specific Marketing
Supported CRM systems (eg HubSpot or similar)
Experience with targeted marketing by Age and/or Demographic
Company Benefits & Perks
Competitive Salary
23 days holiday plus 8 bank holidays (includes closure over Christmas & New Year)
Holiday Loyalty & Buy and Sell Holiday Scheme
Company Pension Scheme
Company Bonus Scheme
Industry-leading Maternity and Paternity Benefits
Modern, renovated office space in central Glasgow
Company Staff Referral Scheme
Wellbeing Support
Annual Company Day Out and Quarterly team events
Early finish on your birthday
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