Location
Cheadle, United Kingdom
Position Summary
The Global Channel Marketing Programs Manager will define and lead the strategy for scalable global channel marketing programmes that drive partner engagement, activation, pipeline influence, and measurable business growth. The role builds the global programme roadmap, operating model, and measurement framework for partner‑facing initiatives aligned to key go‑to‑market priorities. It also leads integrated partner marketing programmes, demand generation initiatives, enablement motions, and executive partner engagement programmes that can be activated consistently across regions and partner types. The manager works cross‑functionally with sales and marketing teams to align channel marketing investment, regional execution, and partner priorities to business outcomes.
Strategic Objectives
- Set the global channel marketing programme strategy and annual roadmap aligned to business priorities, regional needs, and revenue growth objectives.
- Drive measurable partner business impact, including engagement, activation, campaign adoption, pipeline influence, and programme ROI.
- Build repeatable global frameworks for partner campaigns, enablement, executive engagement, and through‑partner activation.
- Establish measurement and reporting that evaluate performance, optimise investment, and improve programme effectiveness.
Key Responsibilities
- Lead the strategy, planning, and prioritisation of global channel marketing programmes across product launches, integrated campaigns, demand generation, partner enablement, and awareness initiatives.
- Own the global roadmap for partner‑facing programmes and ensure initiatives are aligned to business goals, partner priorities, regional needs, and measurable outcomes.
- Translate go‑to‑market priorities into partner‑ready programmes, activation models, campaign kits, enablement resources, messaging frameworks, and execution playbooks.
- Define success metrics and reporting requirements, including partner reach, participation, activation, campaign adoption, pipeline influence, and ROI.
- Analyse programme performance and partner engagement data to identify insights, recommend optimisations, and guide future investment decisions.
- Lead cross‑functional planning across channel sales, regional marketing, demand generation, enablement, product marketing, and content teams.
- Partner with regional teams to adapt global programmes for local market needs while maintaining consistency in strategy, messaging, branding, measurement, and execution standards.
- Develop scalable frameworks, templates, operating models, and governance processes that improve consistency, efficiency, and partner impact.
- Guide the development and packaging of partner‑facing materials, including campaign kits, enablement resources, messaging guides, promotional assets, and programme toolkits.
- Communicate programme strategy, priorities, performance, risks, and recommendations to internal stakeholders and leadership.
- Manage programme budgets, vendor relationships, procurement requirements, and operational dependencies to ensure programmes are delivered on time, within budget, and aligned to business priorities.
- Identify opportunities to improve partner experience, simplify activation, and increase partner participation across the global ecosystem.
Qualifications & Experience Required
- 10+ years of experience in channel marketing or partner marketing, preferably within technology, SaaS, cloud, or cybersecurity.
- Experience leading partner marketing programmes, integrated campaigns, enablement initiatives, demand generation activities, or partner engagement programmes at a regional or global scale.
- Strong understanding of channel routes to market and partner ecosystem motions, including resellers, distributors, cloud partners, and global system integrators.
- Experience defining programme goals, success metrics, reporting frameworks, and business outcomes tied to partner engagement, activation, pipeline influence, and ROI.
- Proven ability to align cross‑functional stakeholders across sales and marketing teams.
- Strong strategic planning and programme leadership skills, with the ability to translate business priorities into scalable programmes.
- Strong executional discipline with the ability to move programmes from strategy through planning, launch, delivery, measurement, and optimisation.
- Excellent written and verbal communication skills, with the ability to communicate strategy, priorities, business rationale, and results.
- Comfortable working across global regions, time zones, and matrixed teams with the ability to balance global consistency and regional flexibility.
- Familiarity with marketing, PRM, CRM, webinar, and collaboration platforms such as Salesforce, Marketo, ON24, Asana, or similar tools.
- Open to occasional domestic or international travel as needed.
Benefits
- Private medical insurance
- Annual leave options (buy or sell)
- Cycle‑to‑work scheme
- Employee discounts
- Paid volunteering days
- Stocks and shares
- Annual bonus
- Other benefits depending on the role
EEO Statement
We ensure equal opportunities, pay and working conditions for all. We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring.
