An esteemed academic and professional publisher is seeking a skilled Digital Product Manager to join their Product Innovation team. This role involves spearheading the migration and development of the client's platform for the professional (Legal and Tax) market. Key responsibilities include ensuring the platform aligns with the requirements of professional users by orchestrating timely product launches, content updates, and evidence-driven functional improvements.
Digital Product Manager: Key responsibilities
* Ensure that requirements for new products, ongoing developments or any upcoming migration are clearly specified, liaising with relevant teams (e.g. UX, Content Architecture, Production) and/or commercial partners
* Work with UX team to conduct research and testing with users and commercial partners to ensure that product requirements meet user needs
* Use the platform admin interface to build and configure sites, working with Marketing and Editorial to agree site layout and visual design elements
* Work with Editorial Leads to develop any new digital product ideas from initial concept to proposal stage, by researching content and feature requirements, carrying out competitive analysis and user research, and contributing to Business Case documents and P&Ls, including costs, as required
* Manage products after launch to ensure that content updates and enhancements are performed to an agreed schedule and within the agreed budget
* Liaise with sales, marketing, and customer services to communicate addition of new content and product enhancements
* Provide training and guidance for other teams as required, including commercial partners
Digital Product Manager: Skills/experience
* Sustained experience of digital product management, with a demonstrable record of delivering successful digital products, ideally for the professional (legal and tax) market
* A demonstrable understanding of development processes, web usability and user-centred design principles
* Excellent communication skills (written and verbal), with ability to persuade and influence
* Experience of conducting user research and usability testing
* Experience of gathering and interpreting web usage analytics
* Experience in editing XML and working with Content Management Systems
* Ability to work in a matrix team environment
* Experience of using Google Analytics 4 (GA4) as well as Jira and Confluence, or similar tools
A competitive salary, bonus, and benefits package is offered.