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Performance Marketing Manager (Full-Time/Remote), London
Client: Digital Smile Planning
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
4
Posted:
28.06.2025
Expiry Date:
12.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile aims to revolutionise healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
Role Objectives
This performance marketing role seeks a candidate with a proven track record in driving growth using paid channels like Google Ads, Meta Ads, Bing Ads, TikTok, and others. You will be responsible for increasing revenue and sales for Smile’s dental cover products, reporting to the Head of Marketing, and working full-time (40 hours/week) with at least 6 hours of overlap with Brisbane, Australia time (GMT+10).
Key Responsibilities
* Strategic Campaign Development: Develop and execute paid search and social campaigns to acquire and retain customers, optimise campaigns for ROI, and collaborate with sales teams.
* Own the Complete Funnel: Generate leads and revenue through targeted campaigns, monitor and optimise the funnel, and coordinate with stakeholders.
* Budget Management: Manage PPC and paid social budgets effectively.
* Testing: Develop hypotheses, run A/B tests, and optimise creatives and bidding strategies.
* Performance Reporting: Regularly report on campaign metrics and provide insights for improvement.
* Explore New Platforms: Identify new advertising opportunities, experiment, and collaborate with creative and SEO teams.
Key Performance Indicators
* Drive month-on-month growth in dental cover sales.
* Measure sales and revenue ROI from campaigns.
* Monitor and optimise Customer Acquisition Cost (CAC).
Ideal Profile & Requirements
Seeking a passionate, results-driven individual with extensive experience in Google Ads, Meta Ads, and other paid social platforms. Must have a proven success record, excellent English skills, integrity, and a growth mindset.
What’s on Offer?
* 100% remote work
* Full-time stability
* Aligned time zone with Australia
* Join a nearly 20-year-old successful organisation
* Contribute to a meaningful mission
* Work with top-tier leadership and a positive culture
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