Marketing Communications Manager
The Littleton & Harestock Show is a traditional village show that takes place annually on the first Saturday in September and provides a fun day out for the family. Gardening, arts, crafts and cookery competitions are held in a large marquee, there are summer fete games, live music, special attractions and refreshments of all kind. The show provides an opportunity for local organizations and charities to raise funds to support their operations and a donation to one or more selected local charities is made from the show's profits.
It is vitallyimportant that we get enough visitors to the show if we are to remainfinancially viable. It is very expensive to put on the show and we need about2,000 visitors to break even.
The role of theMarketing Communications Manager is to ensure that everyone in the community isaware that the show is on and to generate interest in coming to it.
The main activitiesof the Marketing Communications Manager are:
* Keep track of show plans andcontent as they evolve.
* Develop the theme andmarketing message(s) for the show and ensure consistency across allcommunications.
* Design all show communications and, in conjunction with the Publications Specialist, write the text, typeset the documents and get them printed (where appropriate):
o A flyer advertising theshow, to be delivered by maildrop (see below) and distributed locally inshops and by hand.
o Show posters to be displayedlocally in shops and public noticeboards. This is basically a subset ofthe flyer, formatted for different size media.
o Write text for the websiteand Facebook (same information as in the flyer).
o Articles for the Parish andChurch newsletters (same article for both newsletters) giving updates onshow progress, typically 3 times during the year.
o Articles for the HampshireChronicle.
* Organise a maildrop withRoyal Mail to deliver a flyer to every household.
Skills
The MarketingCommunications Manager must:
* Have good writing skills
* Have IT skills sufficient tobe able to manage the website content and drive Facebook marketing programmes.
* Accessibility
Can mostly be done from home
* Age restrictions
18+
* Health and Safety Policy
* Ongoing support
* Training provided
* Volunteers covered by insurance
When can I volunteer?
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Morning Yes Yes Yes Yes Yes Yes Yes
Afternoon Yes Yes Yes Yes Yes Yes Yes
Evening Yes Yes Yes Yes Yes Yes Yes
Location
This opportunity can be carried out whilst working from home.
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