This is a pivotal opportunity for a Salesforce CRM Manager to lead and optimise how we connect with our customers across the full customer lifecycle. You'll be responsible for shaping and executing a strategic CRM roadmap, using Salesforce Marketing Cloud to unlock automation and drive engagement. Your focus will be to deliver exceptional outcomes across lead generation, nurture and retention.
About The Role
This role is focused on bringing insight, curiosity and empathy to every interaction, to build personalised experiences that feel purposeful and empowering. As Salesforce CRM Manager, you'll take ownership of MAB's Salesforce CRM strategy, driving customer acquisition, engagement and long-term value. You'll manage and optimise Salesforce Marketing Cloud, using tools like Journey Builder and audience segmentation to deliver personalised, data-led lifecycle journeys. Working closely with the CRM Manager, you'll ensure campaigns are aligned across platforms and designed to meet strategic goals.
You'll champion CRM analytics and reporting, using performance insights to refine journeys and improve conversion rates through structured test plans and A/B testing.
About You
You are a CRM pro with proven experience managing campaigns and delivering results through Salesforce Marketing Cloud. You'll have a strong grasp of customer journeys, lifecycle marketing and personalisation at scale while bringing a strategic mindset and a deep understanding of the "why" behind user behaviours and engagement. Your ability to translate data into meaningful messaging will be key to crafting campaigns that truly resonate.
You'll be customer-focused, commercially aware and passionate about continuous improvement. With excellent stakeholder management and communication skills, you'll collaborate confidently across teams to deliver CRM experiences that drive value for both the business and its customers.
If you thrive in fast-paced environments and love creating "wow" moments through insight-led marketing, we'd love to hear from you
The Company
Mortgage Advice Bureau (MAB) PLC is the UK's leading mortgage network. We're experts in Mortgage and Protection advice, with over 200 awards and counting. We're proud of our reputation in the industry and of our people, who continue to be the heart of MAB's success.
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