Role Purpose:
To elevate the Protective Care Group brand as a national leader in care and social impact through compelling content, strategic campaigns, and creative marketing initiatives. This role will play a critical part in increasing brand visibility, driving purposeful engagement, and supporting talent acquisition through authentic storytelling and employer branding across digital and social platforms.
Responsibilities:
* Develop and lead employer branding campaigns that reflect PCG’s mission and impact
* Own and implement the organisation’s social media strategy across platforms including LinkedIn, Instagram, Facebook and YouTube
* Share meaningful, relatable stories that highlight our real impact and what it's like to be part of the team
* Collaborate with Talent Acquisition Partners to design, refine and amplify job adverts and promotional content
* Attend recruitment, networking and promotional events nationwide to elevate and promote PCG
* Develop and implement integrated marketing and PR strategies to increase national brand visibility
* Respond to media and PR requests, acting as a brand guardian and representative
* Monitor and report on social media and campaign performance using analytics and insight tools
* Ensure consistent messaging and tone across all channels, internal and external
* Work with internal teams to create newsletters, internal comms, and website content
* Build connections on LinkedIn with key individuals to support business development and awareness
* Keep up to date with sector trends, marketing best practices, and relevant legislation
* Analyse market conditions to proactively adjust content and campaign direction
Requirements
Skills & Attributes
* Creative, innovative thinker with a passion for storytelling
* Strong written and verbal communication skills
* Detail-oriented with high standards for content quality and brand tone
* Excellent interpersonal skills and the ability to build strong professional relationships
* Agile, proactive, and able to adapt quickly to changing digital trends
* Strong analytical mindset and able to turn insights into action
* Comfortable managing multiple priorities under pressure
* Confident using digital platforms, visual tools, and scheduling systems
* Strongly aligned with company values, ethos and purpose
Knowledge & Experience
* Proven experience in a similar brand, social media, marketing or recruitment marketing role
* Strong knowledge of digital platforms (LinkedIn, Instagram, Facebook, TikTok, etc.)
* Familiarity with content planning, scheduling, and analytics tools (e.g. Buffer, Hootsuite, Meta tools, LinkedIn Analytics)
* 2 years' experience working in children’s social care with strong knowledge of PCG, the care industry and regulations.
* Experience cultivating and managing partnerships internally and externally that drive brand awareness and business outcomes
* Experience networking and being an ambassador to drive brand awareness and business outcomes
* Demonstrated ability to deliver effective campaigns aligned with organisational values
* Experience creating internal and external communications and content that aligns with company brand
* Experience developing content strategies and delivering results through digital channels
* Experience managing or contributing to PR/comms strategies is a bonus
Benefits
In return, we’ll offer our Brand, Social Media & Internal Communications Executive:
* A competitive salary, reflective of experience
* 25 days annual leave (plus bank holidays) increasing with service
* Your birthday off every year
* Company pension scheme
* Staff recognition and reward schemes
* Dedicated welfare and wellbeing specialist and access to confidential counselling through Click Therapies
* A culture where your ideas are encouraged and your contribution is truly valued
* The chance to grow with an expanding, purpose-led organisation
If you’re passionate about Brand, driven by purpose, and ready to shape the future of a growing organisation, we’d love to hear from you.