We're looking for a Digital Marketing Executive to support the growth of our Paid Social and Affiliate channels, to join our Head Office Team at Pavers.? This role is offered as a full-time permanent opportunity, with great potential and would suit an ambitious person wanting to support growth in a new area of the business. You'll be based at our York Head Office (YO26 6QR).
Working alongside our Senior Executive and Head of Ecommerce, you'll play a key role in delivering performance against ambitious budgets and revenue targets, while helping align activity across the full marketing funnel.
This is an exciting opportunity for someone analytical, collaborative, and commercially minded, who thrives in a fast-paced environment and has good understanding of Digital Marketing. Strong analytical skills, intermediate Excel ability, and great attention to detail will help you thrive in this fast-paced role where you will be supported to thrive and grow.
Salary & Benefits for our Digital Marketing Executive:
£26,000 - £28,000 dependent on experience.
* Generous Staff Discount
* Discretionary Annual Bonus scheme
* Free onsite parking at York Head Office
* Life Assurance Benefit
* Holiday Entitlement (Increases with service)
* Company Contribution Pension
* Access to RetailTRUST (Wellbeing & Financial Support)
* Access to the Pavers Foundation: employee-led grant application and charitable giving scheme
* Access to wider training and development opportunities through Pavers Academy
Snap Shot of the day-to-day responsibilities of our Digital Marketing Executive:
* Support strategic decisions, creative direction, and account optimisation alongside our Paid Social agency.
* Manage and optimise campaigns using our product feed and data feed tools.
* Oversee daily, weekly, and monthly pacing reports, ensuring spend and revenue targets are achieved.
* Share performance insights and creative learnings with internal teams to improve cross-channel effectiveness.
* Align Paid Social and Affiliate activity with key trading calendar moments, reacting quickly to opportunities.
* Monitor Affiliate performance, identifying growth opportunities with top partners.
* Optimise Affiliate performance through commission adjustments aligned to KPIs.
* Coordinate with internal teams to activate campaigns, messaging, and promotions effectively.
About You
* You'll need a strong understanding of Paid Social and Affiliate marketing channels and their role across the funnel.
* Confident analysing performance metrics and making optimisation decisions.
* Excellent communication and stakeholder management skills.
* Comfortable using platforms such as Meta Ads Manager, AWIN (or similar networks), and Google Analytics.
* Experience with Pinterest or TikTok is desirable but not essential.
Why Join Us?
At Pavers, you'll be part of a collaborative, supportive team with real opportunities to develop your digital marketing expertise while contributing to meaningful commercial growth.
If you're passionate about performance marketing and ready for your next challenge, we'd love to hear from you
The Pavers story began in York in 1971 when Catherine Paver took out a £200 bank loan (for a sofa she told them) to fund her new business. She had big dreams of changing the world of footwear and a passion to provide comfortable and stylish shoes for all.
Starting small, she sold shoes at village halls and homeware parties before opening the first Pavers shop in Scarborough in 1981, when Catherine's three sons joined the business. One of her sons, Stuart, ran the business as Managing Director for over 40 years, joined by his son Jason in 2016. As of September 2023, Jason Paver is now the Managing Director of Pavers Ltd, with Stuart Paver moving to Chairman, taking the company into the 3rd generation of family run leadership.
From these modest beginnings, Pavers Shoes has grown to be a UK leader in today's footwear industry, with over 180 stores nationwide encompassing our more recently acquired brands including Jones Bootmaker, Herring Shoes, Padders & Van Dal.
We remain acquisitive, highly profitable, and are an ever-growing, independent family-run business, employing over 1,900 people.
We were delighted to receive recognition as a 3* Employer with 'World Class' levels of workplace engagement and the '2nd Best Retailer to Work For' by Best Companies in November 2024. At Pavers, we attribute the talents, passion, and dedication of our colleagues as the reasons for our success.
If you have any questions regarding the role or encounter any issues with your application, please contact us by emailing