CRM Manager (Trade & Supplier Funding)
Currys London Campus at Waterloo
Permanent
Full Time
Grade 4
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The CRM Manager is responsible for planning the delivery and the commercial performance of our core trading and trigger programmes, working closely with key stakeholders and 3rd parties. You’ll be focused on maximising opportunities to cross-sell and upsell through highly personalised comms to customer bases across Currys utilising all channels including Email, SMS and DM.
We are passionate about technology, and as the eyes and ears of the customer our role is to champion customer insight across the business to deliver a customer centric plan/programme that drives improved sales and engagement. You will be using an AI powered personalisation engine to deliver and optimise emails. You’ll be working closely with Moveable Ink to build, test and adopt tools to elevate our communications.
You will work closely with Creative studio teams, Customer Data, Analytics & Insight teams as well as Commercial Categories and Credit & Services teams, and external agency partners.
This is a great opportunity for someone wanting to advance their career in CRM and fast paced retail. The right candidate will have CRM experience across data, targeting, and execution with proven results in delivering objectives and driving sales.
Key Responsibilities:
1. Accountable for the planning, delivery and commercial performance within our core trading campaigns and triggers
2. Responsible for planning the laydown campaign schedule on dedicated quarters, the production of campaign content, creative elements and delivery against SLAs and deadlines
3. Responsible for email planning, building and support deploying of campaigns and planning and execution of adhoc SMS and Direct Mail activities
4. Working closely with the Commercial teams, promotional and marketing planning teams to deliver coordinated integrated campaigns with CRM best practice at the core of the plans
5. Use data findings and work with relevant teams (., Data planning, Customer analytics, Martech) to lead and shape the CRM strategy. Initiate conversations and workshops to drive actionable steps to drive performance enhancements
6. Collaborate with category GTMs and content teams to create CRM campaign strategies, content, comms plans and creative executions, both internally and external agencies
7. Champion the CRM Strategic Framework and campaign delivery process, and align with stakeholders on wider business objectives, acting as the Subject Matter Expert for CRM
8. Train, lead and manage the team CRM Executive direct report(s), managing workloads to ensure successful campaign delivery
9. Continuously advocate for a customer-first mindset within the CRM team, ensuring they understand the many ways that the CRM technology and data can be used to better communicate with our customers (and co-ordinate any training the team needs to deliver this)
10. Oversee regular programme reporting and analysis to drive continuous optimisation of engagement and conversion across the brands both weekly and monthly
Required Skills & Experience:
11. Solid (5 years+) CRM experience working on a high-profile multi-channel consumer brand with exposure across the lifecycle (acquire, keep and retain) with a sizeable customer database
12. Experience of working with a campaign tool to build and deploy campaigns
13. Retail experience is essential
14. Experience supporting/managing junior members of the team
15. Meticulous attention to detail and a ‘can do’ attitude to work
16. Commercially focused & data driven, whilst still putting the customer at the heart of every marketing decision
17. Great communication & organisational skills, with a strong focus on campaign planning, content delivery and analytics
18. Able to evaluate creative objectively, always championing the customer’s best interests
19. Experience of working with MoveableInk and an understanding of ESPs preferable including data management and campaign deployment
20. Experience in working with external agencies and suppliers beneficial
21. Ability to work to tight deadlines whilst remaining calm under pressure
We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:
22. 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
23. Private Medical Insurance
24. Life Assurance
25. Fantastic Colleague Discounts on Tech with Currys and iD Mobile
26. Hybrid Working (with an expectation to meet in person 2-4 times per month)
Why join us:
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.