Digital Marketing - Lead Generation Specialist (Mat Cover) Location: Homeworking (with occasional travel to Kingston office Contract Type: Fixed Term Contract (6 months) Salary: Competitive Start Date: February 2026 to September 2026, potentially longer Working Pattern: Full time, flexible working of 8-hour day as you choose! Are you a specialist in demand generation for the UK&I market? Join my client's dynamic European team in an exciting role as a maternity cover where you'll have the opportunity to lead marketing campaigns and projects that drive growth and engagement. Experience in Salesforce, Pardot, and Sitecore is a plus. Key Responsibilities: Campaign Planning and Management:- Develop, execute, and optimise innovative marketing campaigns to boost brand awareness and generate leads in the British & Irish markets. Budget Control:- Manage and allocate budgets effectively across PPC platforms (Google, Bing, Meta, LinkedIn) to optimise Cost per Lead (CPL) and Cost per Acquisition (CPA). KPI and Metrics Reporting:- Track and analyse key performance indicators (KPIs) within the lead funnel, providing insightful reports on the success of marketing initiatives. Collaboration:- Work closely with Sales and the local Marketing team, fostering cross-functional collaboration even across international boundaries. Pipeline Analysis:- Conduct pipeline analyses and implement necessary actions to achieve targe...