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Assistant brand manager - consumer health

Reading (Berkshire)
Bayer SAS
Assistant brand manager
€47,000 a year
Posted: 6 June
Offer description

Overview

In this role, you\'ll support end-to-end brand activities—combining strategy with hands-on execution.


Responsibilities

* Support the development and rollout of brand plans aligned to business goals
* Deliver engaging marketing campaigns across digital, retail, and media channels
* Own content creation and ensure a strong, consistent brand presence online
* Drive and optimise digital marketing campaigns for performance and reach
* Monitor brand performance, track KPIs, and support budget management
* Collaborate with commercial teams and retail partners to bring initiatives to market
* Analyse market trends and consumer insights to identify growth opportunities


Collaboration

You\'ll be at the heart of a highly collaborative ecosystem, partnering with:

* Sales, Category & Insights, and Commercial Strategy teams
* Global brand and innovation teams
* External agencies (media, creative, research)
* Retail customers and key industry stakeholders


Qualifications

* Background in marketing, business, or a related field
* Experience or exposure within FMCG, Consumer Health, or a fast-moving commercial environment
* Strong understanding of digital marketing and media channels
* A proactive mindset with the ability to adapt quickly
* Excellent communication and stakeholder management skills
* Analytical thinking with attention to detail
* Comfortable working across multiple projects in a dynamic setting


Benefits

* Salary you can expect: Min £44K - max £50K pa depending on experience. Salary reviews take place annually in April.
* Competitive compensation package consisting of an attractive base salary and annual company bonus
* Individual bonus can also be granted for top Talent Impact
* 28 days annual leave plus bank holidays
* Private Healthcare, generous pension scheme and Life Insurance
* Wellness programs and support
* Employee discount scheme
* International career possibilities
* Flexible and Hybrid working
* Help with home office equipment
* Volunteering days
* Support for professional growth in a wide range of learning and development opportunities
* Commitment to diversity and an inclusive working environment

The best possible work-life balance is important to us, and we support a flexible hybrid working model.

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