We are working with SightCare who are looking for their new Marketing Communications Officer to join their small and effective Team.
Passionate about independent eyecare and retail, SightCare is a mutual benefit organisation providing Independent Optical Practice members with a business and networking support service to their owners and their staff. They offer expert knowledge, access to specialist business services and networking opportunities to their members.
The Marketing Communications Officer will oversee consistent and high-quality communication both internally and externally of the key SightCare proposition.
Working alongside the Membership Manager, Social Media and Content Officer and Business Development Manager, you will develop and implement plans to engage members, prospects, and lapsed members, building and maintaining relationships with optical suppliers and external vendors and stakeholders, whilst managing the department budget.
You will:
1. Demonstrate a track record of developing brand and market positioning, using analytical tools to ensure effective communications, acting as brand gatekeeper, coordinating consistent communication of key messages, and tasks.
2. Have experience of overseeing websites, email marketing and social media platforms with experience of managing and maintaining CRM systems (HubSpot), ensuring, and adhering to GDPR requirements and providing regular u...