Marketing Executive – TikTok
Location: Manchester
Salary: £28,000 – £33,000 per annum (dependent on experience)
About the Role
As Marketing Executive focused on TikTok, you will:
Develop and execute TikTok-native content strategies to build brand awareness and drive e-commerce sales via TikTok Shop.
Manage end-to-end TikTok Shop operations, including affiliate recruitment, campaign setup, tracking, and optimisation.
Support live and recorded product presentations via TikTok Live streams.
Analyse campaign performance and creator metrics, providing actionable insights and monthly reporting.
Keep abreast of TikTok trends, platform changes, and emerging features—proactively recommending creative and strategic enhancements.
Key Responsibilities
Plan and schedule engaging TikTok videos tailored to brand voice and target demographics.
Execute TikTok Shop affiliate campaigns: recruit influencers, manage affiliate links, and monitor performance.
Collaborate with content creators and influencers to produce authentic short-form and live-shopping content.
Track & report on KPIs (views, clicks, conversions, revenue, ROI), optimising campaigns through data-driven decisions.
Stay current with TikTok algorithm updates, Shop feature rollouts, affiliate terms, and best practices for hooks, hashtags, and community engagement.
Skills & Experience
1–2 years managing TikTok accounts commercially, ideally including TikTok Shop.
Demonstrable experience in affiliate marketing or creator relationships—setting up programs, tracking commission, and reporting.
Proficiency with TikTok Live, short-form video production, hooks of less than 3 seconds, and storytelling for e-commerce.
Strong analytical mindset: ability to interpret platform signals, spot trends, measure success, and pivot quickly.
Excellent written & verbal communication; comfortable briefing creators and presenting campaign results.
Familiarity with managing content calendars and coordinating across teams—brand, digital, performance, sales.
Nice to have
German speaking
Benefits
Hybrid working (3/4 days office / 1/2 remote).
Flexible working hours
Professional development budgets, quarterly team events
Annual performance bonus & corporate discounts.
Pension, 25 days holiday + bank holidays, plus birthday leave.
Why Join Us?
Join Brightform and become part of a forward-thinking TikTok Shop partner agency that’s shaping the future of social commerce in the UK, Europe and the US. Here’s what makes us stand out:
Pioneering Expertise – As one of TikTok’s early Shop Partners, we lead the charge in content production, ads, creator partnerships, and driving e-commerce growth.
Trusted by Top Brands – We’ve delivered exceptional results for clients like Mars, Nutravita and Karo, earning praise for reliability, strategic insight, and outstanding ROAS.
Data-Driven & Creative – We combine rigorous performance analytics with cutting-edge creative storytelling
Specialist Team – Work alongside seasoned experts, each bringing deep knowledge in growth strategy, operations, content, and account management.
Global Presence, Boutique Culture – With offices in Manchester, London, New York, Bremen and Barcelona, we combine international scale with a tight-knit, agile team environment.
At Brightform, you'll shape next-gen shopping experiences on TikTok, collaborate with creators and brands, and work in a culture where innovation, learning, and impact come first.
Application Guidance
To apply, please send your CV and a 2-minute TikTok sample (video or mock campaign) showcasing your understanding of hooks, affiliates, or live engagement. Include a summary of your past TikTok Shop results (e.g., follower growth, campaign ROI, affiliate sales).