Manchester, United Kingdom - £325/day - Inside IR35
Contract
Reference: JS
Industry: IT & Telecommunications
Contact: Recruitment Team
About Scrumconnect Consulting
Scrumconnect Consulting is a multi-award-winning consultancy (UKIT awards including Best Public Sector IT Project, Digital Transformation Project of the Year, and a Special Award for Organisational Excellence). Our work impacts 40M+ UK citizens across departments including DWP, MoJ, and HM Passport Office.
Role Summary
We're seeking a Google Tag Manager (GTM) Specialist to support the Digital Workplace Function, partnering with the Email and Microsoft Office product teams within Collaboration & Communication Services (C&CS). You'll own event tracking strategy, tagging, and data-layer quality to power reliable analytics and performance insights for internal digital services. You'll collaborate with a Senior Performance Analyst and a multidisciplinary team.
What you'll do
* Own GTM implementation (web/app): plan, configure, and maintain tags, triggers, variables, and templates for robust, low-latency tracking.
* Data layer & taxonomy: define/extend a scalable event schema and data-layer spec; document naming conventions and governance.
* Consent & privacy: implement Consent Mode v2, CMP integrations, and tagging that respects privacy, security, and accessibility standards.
* Server Side tagging (sGTM): design and/or maintain Server Side containers to improve data quality and control.
* GA4 & BigQuery: ensure high-fidelity event collection, parameters, and user properties; validate exports to BigQuery for downstream analysis.
* Debugging & QA: use Preview/Debugger, tag audits, and monitoring to detect regressions; create automated checks where feasible.
* Stakeholder enablement: translate business questions into trackable events and KPIs; create clear implementation guides and runbooks.
* Reporting enablement: collaborate on Looker Studio/Power BI dashboards by ensuring clean, trustworthy tracking inputs.
* Performance & reliability: minimise tag bloat, resolve conflicts, and optimise loading strategies.
* Change management: manage releases via versioning, environments, and rollback plans; integrate with agile delivery.
Essential skills & experience
* 4-6+ years in GTM/GTM Server Side and GA4 implementation (web and/or app).
* Strong data layer design, event modelling, and taxonomy governance.
* Hands-on with Consent Mode v2, CMP integrations, PII controls, and privacy-by-design.
* Comfortable with BigQuery (schemas, QA, basic SQL for validation).
* Proficient in Looker Studio (for validation/health views; storytelling a plus).
* Solid debugging across environments; familiarity with browser dev tools & network requests.
* Clear communicator; can turn business needs into measurable tracking plans.
* Experience working in agile, with version control and change management for tags.
Desirable
* Server Side GTM in production (GA4, Ads, custom endpoints).
* Power BI and/or Azure Data Services exposure.
* Public-sector or large-scale internal service experience.
* Basic JavaScript/TypeScript for custom templates and tag logic.
* Understanding of accessibility implications for tagging and measurement.
Compliance & standards
* Adheres to digital service standards, accessibility principles, and data governance.
* Ensures tagging does not degrade user experience or expose sensitive data.
Contract & logistics
* Day rate: £325/day Inside IR35
* Location: Manchester (hybrid options considered)
* Duration: Contract, with potential extension
* Clearance: BPSS/SC welcome; sponsorship can be supported where applicable.