WHO ARE WE? At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our citys global appeal, we remain committed to promoting Hong Kongs unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision. HOW YOU WILL CONTRIBUTE AND LEARN? Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product across the United Kingdom, aiming to increase visitor arrivals to Hong Kong and strengthen the destinations image to drive demand: Seek out sources of business to ensure that tourism revenue is increased in Hong Kong Coordinate training for the travel trade by giving product presentations and training sessions to increase tour operators and agents core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination. Manage stakeholder engagement and relationships across all relevant markets. Secure distribution of new tour product in line with agreed targets, expanding distribution. Gather market intelligence and report on industry trends and activities. Instigate and implement trade partnerships / marketing campaigns as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations. Work closely with tour operators to ensure that Hong Kong remains an integral part of their marketing programmes. Initiate and secure partner airlines and hotels for trade familiarisation trips to Hong Kong and multi-destination programmes and escort these trips Represent HKTB at third party trade events including, but not limited to WTM, ITB & PATA events where appropriate. Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event. Undertake other additional duties as advised by the Director, Europe. WHO ARE WE LOOKING FOR? A degree holder, with 10 years relevant experience preferably in a travel trade facing role Knowledge of the UK travel industry landscape is essential; knowledge of European travel industry is an advantage Prior knowledge of Hong Kong a distinct advantage Good presentation skills Excellent organisational skills including event management and a can-do attitude Analytical and reporting skills Good budget management skills Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint Ability to work under own initiative without supervision Willingness to travel and to work evenings and weekends if required LOCATION The position is located in our London Office We do not offer moving allowances from other cities Application Method If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you. Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose. We are an equal opportunities employer.