Sales and Marketing Director
Location: Lancashire
Full Time: Permanent
Hybrid: 2 days per week in the office
Salary: £100k to £120k DOE
We're looking for an experienced Sales and Marketing Director to join a business services organisation based in Lancashire. The right candidate will be responsible for shaping and delivering the strategy across marketing and digital sales, covering the full customer journey—from attracting new members to growing and retaining them to build loyalty and advocacy in support of our client’s goals. You will lead and develop a central team, working closely with other functions to drive results and champion continuous improvement.
The Role:
* Lead the development and delivery of a digital marketing and sales strategy, leveraging paid, owned, and earned channels to drive awareness, interest, and demand.
* Champion the use of Salesforce CRM to improve targeting and business intelligence; optimise the sales funnel and member journey across digital, telesales, and in-person channels.
* Create and manage an 18-month rolling marketing and sales plan aligned with business goals; oversee the marketing budget in collaboration with the CFO.
* Plan, run, and evaluate integrated marketing campaigns, providing regular performance reporting and insights for continuous improvement.
* Enhance brand visibility and recognition, ensuring consistent brand delivery and implementing tools to measure brand value and impact.
* Deliver actionable customer, competitor, and market insights to inform strategy and ensure our client’s offerings meet evolving needs.
* Work closely with senior leadership to drive organisational progress and shared business outcomes.
* Stay ahead of digital and marketing trends; use data and insights to identify new growth opportunities.
* Represent our client at industry events, enhancing brand reputation and building strategic relationships.
Who are we looking for?
* Degree (or equivalent experience) in Marketing, Business, or a related field.
* Proven success in exceeding ambitious sales and telesales targets.
* Strong track record in delivering impactful digital marketing campaigns and driving lead generation.
* Experience selling business services and working with senior leaders to align sales and marketing strategies.
* Skilled in developing and leading high-performing teams.
* Proficient in using Salesforce for sales tracking and CRM-driven insights.
* Advanced analytical and numerical skills to inform data-driven marketing decisions.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now.
We look forward to hearing from you!