Overview
A fantastic and unique opportunity has arisen for a Brand Manager to join our Produce team on a 6 month FTC.
The successful candidate will lead the strategic development and execution of Own Brand plans across the Produce & Horticulture category, to achieve brand and commercial KPIs for the categories. Working to spot opportunities for category growth leveraging strategic thinking, customer understanding and analysis alongside the category teams.
Responsibilities
* Building strong relationships across the Produce & Horticulture team to drive and challenge their growth plans with a customer-centric curious mind. The Category Planning Manager function will be a key team to work alongside.
* Driving innovation pipelines and support the strategic planning process across own brand tiers to deliver Produce & Horticuture's 3 year growth plans.
* Collaborating with partner teams in Customer (Insight, Store & packaging Design, and Communications) to drive the deliver of the Produce & Horticulture Big Bets to customers.
* Work with Business Operations, Product Development, Technical, SRM and related Operational teams to drive further delivery of the plan.
* Keeping up to date with the latest customer trends and competitor activity to spot opportunities for Tesco.
* Analysing customer and commercial insights from multiple sources to build customer led propositions, and make bold choices about where Tesco should prioritize investment for customers.
* Work with the communications team to feed the Produce & Horticulture Plan priorities into the relevant parts of the communications plan.
* Building trusted relationships across all parts of the business, bringing together a cross functional team to develop and deliver each proposition across the 6Ps (Product, Packaging, Price, Place, People & Promotion) and leading engaged and efficient NWTs.
* Sharing best practices and thinking across the Tesco Group (especially ROI & CE teams).
* Strong customer understanding
* Strategic thinking and planning.
* Market analysis and segmentation
* Competitive Intelligence
* Collaborative approach to team management
* Propositions development
* Adaptability & ability to cope with ambiguity.
* Stakeholder management
Qualifications
* Strong customer understanding
* Strategic thinking and planning
* Market analysis and segmentation
* Competitive Intelligence
* Collaborative approach to team management
* Propositions development
* Adaptability & ability to cope with ambiguity
* Stakeholder management
About Tesco and the Role
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, please click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
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