B2B Marketing Manager, Partnerships - TikTok Shop UK
Responsibilities
The TikTok Shop UK B2B Marketing Manager will hold a central role in shaping our brand's narrative and ensuring consistent messaging across all B2B partners: merchants, creators, partnership, media. This is a newly launched function to turbocharge our merchant acquisition efforts. With a very unique opportunity for the hire to truly build and shape the platform in B2B Marketing function from the ground up.
The ideal candidate with a strategic mindset, a flair for B2B storytelling, and a deep understanding of crafting a comprehensive B2B cross‑channel strategy rooted in our unique value proposition. Moreover, the candidate should possess a base of industry contacts and knowledge to help start the function. They should also be adept at executing various marketing activities like webinars, workshops, and round‑tables, case studies, playbooks, and videos. Demonstrating a track record of delivering tangible results, including increased engagement, broader reach, and growth in both prospects and existing accounts.
Key Responsibilities
* Develop and implement a comprehensive and impactful cross‑channel B2B strategy based on our business value proposition and data insights.
* Based on agreed strategy, create robust B2B marketing (internal and external) activity calendar(s) (think webinars, workshops, roundtables, conferences, interviews etc.) throughout the lifecycle of our merchants/accounts and creators.
* Proactively revise the strategy based on performance data to ensure fit with business needs and achievement of key internal and external performance benchmarks.
* Develop paid and organic digital content strategy aligned with overall marketing and brand objectives across our owned channels (LinkedIn, email/CRM, blog, etc.) based on data insights and business objectives.
* Identify target audiences and tailor content to resonate with specific psychographics.
* Develop and execute SM and Email content calendars ensuring a consistent flow of content across platforms.
* Cooperate with other functions/departments (Logistics/Categories/Partner Solutions etc.) to create and develop world‑class thought leadership content (e.g. white papers, case studies, playbooks, infographics, videos, etc.) across all required channels based on content strategy.
* Ensure content is aligned with brand guidelines, tone of voice and resonates with the target audience.
* Coordinate content production schedules and deadlines, work with other departments to gather necessary data.
* Work closely with graphic designers, videographers, and other creatives to ensure a cohesive and visually appealing content strategy.
* Monitor content performance on a weekly/monthly basis across key metrics (engagement, reach, views, downloads, saves, open and click‑through rates, etc.) and aim for positive change in merchants’ behaviour.
Minimum Qualifications
* Bachelor's degree in Business, Marketing, or a related field.
* Proven experience in developing and implementing effective B2B marketing strategies across various channels.
* Knowledge and experience in developing thought leadership best practices, effective content (white papers, case studies, keynotes, playbooks, etc.) and organising, running internal events such as webinars, workshops, roundtables.
* UK industry contacts and knowledge.
* Very organised and result‑driven nature. Ability to perform in a fast‑paced environment. Strong project management and organisational skills.
Preferred Qualifications
* E‑commerce and brand marketing experience is preferred. With understanding of discovery commerce.
* Proven ability in coordinating different campaign stakeholders such as public relations, international brand, marketing agencies.
* Expertise with content creation tools and platforms.
* Strong social media exposure and marketing ability across multiple platforms.
About TikTok
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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