Overview
As one of the UK's most exciting up-and-coming fashion brands, Ro&Zo is expanding rapidly and is seeking a Brand Marketing Manager to join our Marketing team and contribute to the growth of the business. The Brand Manager will play a key role in supporting the development and execution of brand strategies to enhance Ro&Zo's presence in the market. You will work closely with the Creative Director and cross-functional teams to ensure the consistency of the brand’s message across all platforms while identifying opportunities for growth and brand engagement.
This is an exciting opportunity for someone passionate about fashion, branding, and marketing.
Responsibilities
* Brand Strategy Support: Manage the development and execution of brand strategies to build brand equity, awareness, and loyalty across multiple channels (digital, social media).
* Campaign Development: Work with the Creative Director to create, manage, and evaluate weekly email marketing campaigns, product launches, and promotions. Lead the creative design of brand catalogues (direct mail).
* CRM: Responsible for email segmentation and CRM strategies to promote customer retention, including VIP strategies.
* Management: Line manager to Social Media Executive, Marketing Assistant and Intern, who assist with assets and administrative duties.
* Shoots: Conceptualise photoshoots (lifestyle and ecommerce) with the Creative Director to ensure cohesive, on-brand assets tailored for marketing purposes.
* Market Research: Conduct competitor analysis, track industry trends, and gather consumer insights to inform brand strategies.
* Content Creation: Direct the creative teams and shape the content strategy for the website, email marketing, and other materials.
* Performance Tracking: Monitor brand metrics, including social media engagement, website traffic, and campaign ROI; provide insights and recommendations based on performance data.
* Collaboration: Coordinate with cross-functional teams including product, sales, and digital marketing to ensure seamless execution of brand initiatives.
* Brand Consistency: Ensure consistency in brand messaging, tone, and visuals across all platforms and materials in line with Ro&Zo’s identity.
* Influencer & Partnerships: Assist in managing influencer relationships, collaborations, and brand partnerships to expand reach and visibility.
* Events: Support the planning and execution of brand-related events such as press events, pop-up shops, fashion shows, or collaborations with other brands.
What we are looking for
* Highly organised, capable of managing multiple priorities seamlessly.
* Confident in taking ownership and driving marketing plans forward.
* Effective communicator with the ability to collaborate cross-functionally.
* Excellent presentation skills, both written and verbal.
* Commercially minded, able to analyse data and translate insights into actionable strategies.
* Experience in managing and building relationships with stakeholders and external partners.
* Brand Marketing Experience, ideally in Fashion.
The role is based at our London HQ, with a minimum of 3 days in the office.
Salary and Benefits
* A chance to grow and develop yourself along an exciting progression path whilst working at a high growth business with a great culture.
* A pension scheme in line with government requirements.
* 30 days off a year (including bank holidays) with an extra day off for your birthday and early finish on Fridays in summer.
* 75% product discount for personal use.
* 30% friends and family discount
* Regular team socials
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Retail
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