What's the job?
Employer Brand & EVP
1. Own the end-to-end employer brand strategy, from insight and concept through to execution and optimisation.
2. Translate B&Q’s purpose, behaviours and culture into a clear, compelling and differentiated employer brand.
3. Define, develop and evolve B&Q’s Employee Value Proposition (EVP) in collaboration with internal and external stakeholders
4. Embed the employer brand internally and externally through consistent, engaging and authentic storytelling
Attraction & Campaign Delivery
5. Create and deliver employer brand and attraction campaigns across digital, social and offline channels
6. Develop and implement an employer brand social media strategy to grow reach and engagement
7. Own the employer brand content calendar, sourcing and creating compelling content (video, imagery, blogs, colleague stories)
Candidate Experience & Advocacy
8. Act as an advocate for candidate experience, ensuring it reflects our employer brand promise
9. Educate and influence stakeholders on the impact of candidate experience on brand perception
10. Build colleague advocacy and alumni engagement to strengthen employer brand credibility
Insight, Data & Performance
11. Review and monitor employer brand and attraction data to determine channel effectiveness
12. Use insight, feedback and market intelligence to continuously improve attraction strategies
13. Track and report on employer brand performance and campaign outcomes
What we need:
Essential
14. Proven experience in Employer Brand, Recruitment Marketing, Attraction or Talent Acquisition
15. Strong storytelling and content creation skills across digital and social platforms
16. Experience influencing and partnering with multiple stakeholders
17. Data-led mindset with experience using insight to inform decisions
18. Strong understanding of candidate experience and inclusive attraction principles
19. Knowledge of employer brand platforms such as LinkedIn, Glassdoor and careers sites
Desirable
20. Experience within a large, consumer-facing or multi-site organisation
21. Early careers or volume recruitment attraction experience
22. Agency management or campaign delivery experience
What's in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact for any recruitment adjustments.