Join to apply for the Marketing Manager – Diaspora Insurance role at Diaspora Insurance
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Join to apply for the Marketing Manager – Diaspora Insurance role at Diaspora Insurance
Salary: £40,000 – £45,000 (depending on experience)
Location: Birmingham, United Kingdom
Hybrid working
Required: UK driver’s licence and right to work in the United Kingdom
The Role
Are you confident, enthusiastic, and digitally savvy? Are you seeking a new challenge where your talents will be fully utilized in a dynamic environment? Are you a creative and entrepreneurial person who is capable of leading and inspiring a team of marketing professionals? If so, we have an exciting opportunity for you.
Diaspora Insurance is seeking an experienced, passionate, outgoing and driven Head of Marketing to lead their digital marketing, social media, advertising and PR activities to grow their brand in existing markets and penetrate new markets. You will be joining a dynamic and ambitious firm focused on making a huge impact on the African diasporas in terms of managing their insurable risks.
Key Responsibilities
* Developing and implementing a comprehensive global multi-channel marketing strategy.
* Developing and managing budgets for the marketing department.
* Leading teams of digital marketing, social media and PR executives.
* Growing market share in existing markets and penetrating new markets.
* Conducting market intelligence through competitor analysis and research.
* Collaborating with sales and business development teams to align marketing strategies with sales targets.
* Ensuring marketing campaigns and materials comply with FCA rules and regulations.
* Maintaining brand standards across campaigns and materials.
* Attending senior management meetings and representing the company at events.
The Company
At Diaspora Insurance, we provide specialist insurance products to transnational citizens, focusing on personal and family protection needs such as funeral cover, medical insurance, and international students’ medical insurance. Our mission is to serve the diverse and complex needs of the global diaspora community.
The Person
The key skills and qualities include:
* An MSc degree in digital marketing/marketing/sales from a reputable university.
* Over 5 years proven experience as a head of marketing in insurance or related fields.
* Passionate about marketing and eager to learn.
* Knowledgeable about marketing tools and software.
* Creative, independent, and entrepreneurial.
* Deep knowledge of the African diaspora communities in the UK is a key advantage.
* Familiarity with market research, data analysis, and statistical methods.
* Excellent communication and presentation skills.
If interested, please email your CV to admin@diasporainsurance.com.
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