OverviewCHAMP Cargosystems is one of the world’s leading providers of innovative IT logistics solutions to the global air cargo industry. Headquartered in Luxembourg, we have over 500 employees located in offices in London, Zurich, Manila and Frankfurt, as well as Amman, Atlanta and Singapore.Our Global Sales and Marketing business consists of a dynamic team of highly knowledgeable professionals focused on growing and developing our business. We achieve this in part by taking a customer-centric approach to our commercial activities, looking to add value to our customers’ operations wherever possible.We are currently looking for a " Content Marketing Specialist " to join our London team.Reporting to the Head of Digital & Content Marketing, you will help develop and execute a content strategy that positions CHAMP as a thought leader and trusted partner, leading software provider, ultimately contributing to our growth and success.Responsibilities will include (but are not exclusive to): Content creation and productionAdvanced writing and editing: Exceptional writing and editing skills with the ability to communicate complex benefits clearly and concisely.Website: Produce high-quality content with SEO in mind that:Resonates with target audiences across the different stages of the buyers’ journeysShowcases our software solutions for promotional landing pages, product pages, and other key web pagesDrives inbound leadsPress releases: Manage the CHAMP press release pipeline from initiation to external approval. Draft standard value-based press releasesThought leadership: Write blogs, white papers, success stories, and responses to press feature requests, and carry out all research with internal and external stakeholders as requiredEmail: Write promotional emails (event invites, webinars), as well as content for all CHAMP newsletters and customer announcementsSocial media: Write content to position CHAMP’s solutions and initiatives across social platforms. Manage the social media calendar, ensuring regular updates and timely responses to comments and 3rd party postsOther ad hoc copy requestsEnsure all content is consistent in tone, style, and quality, adhering to brand guidelines and optimizing for SEO where applicableContent distribution, promotion, and lead generationCampaigns: Manage & execute multi-channel campaigns from start to finish, including all assets from blogs, landing pages, emails, social media posts, to video assets, etc. (liaise with in-house marketing team as needed)Leverage Marketing Automation tools such as retargeting, popup banners, etc. to create awareness of key initiatives to the right audienceManage and optimize CHAMP’s LinkedIn presence, fostering engagement with key decision-makers in the air cargo sectorWorkflows: Assist with building automation programs to deliver targeted content, drip campaigns, and other nurture initiativesPPC: Assist with setting up Pay Per Click campaigns: LinkedIn, Google AdsPublishing content across digital platforms including company intranet, YouTube, corporate website, and media distribution toolContent management, performance analysis & reportingAudit contentCreate and manage content calendars and pipelines, ensuring timely delivery of relevant and engaging content across audiencesConduct in-depth keyword research and competitor analysis for SEO improvementsMonitor industry trends and competitor activity to identify opportunities for content improvementGenerate regular reports on content performance, providing insights to optimize strategy and improve ROI.Team collaboration and ad hoc responsibilitiesAssist with general tasks such as lead/enquiry management, content inventory management, and meeting preparations.Assist wider marketing team on ad-hoc projects & requestsWork with key CHAMP stakeholders to populate press release pipeline with success storiesWork with Portfolio Marketing Manager on key product proposition-based initiatives for promotional campaignsWork with Head of PR, Corporate Marketing & Events to incorporate event/ webinar calendar and incoming press inquiries into content pipelineWork with graphic designer on assets for various content formats – promo videos, blog feature image, social media graphicsKnowledge, Skills and Abilities:Excellent written and spoken English is a must due to the nature of the roleCan write for an international audience – i.e. non-native English speakersStrong understanding of the anatomy of a press release, blog post, email campaignStrong editing skills and attention to detailComfortable in an international working environmentHighly organized to work on multiple projects at onceMust be comfortable to work in a shared service environment (own role & graphic design)Strong understanding of Digital Marketing and SEO; interest in website publishingAbility to work independently and within a team environment; ability to multi-taskKnowledge in using any of the following tools would be a plus: HubSpot, Meltwater, MS Dynamics, SharePoint, Asana, Highspot, Canva, Adobe Creative Suite (esp. Illustrator, InDesign, AfterEffects, Photoshop).A positive and strong “can-do” attitudeWillingness to make a differenceEducation and Experience:Graduate or Undergraduate in a Marketing Communications or English-related subject1-3 years experience in content or digital marketing, ideally with a focus on B2B software or SaaSExperience in writing for Aviation, Logistics, air cargo would be a plusApplicants will be required to submit a writing task as part of the 1st stage interview.The selected candidate may be subject to the provision of an up-to-date (not older than 3 months) criminal record certificate.Security: the successful candidate will have to comply with CHAMP Security Requirements (including but not limited to CHAMP’s IT Security Policies, especially the ISMS Policy and the Acceptable Use Policy, mandatory courses, confidentiality and data protection, use of company assets, and incident reporting). CHAMP Cargosystems is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, ethnic background, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.Please note that any personal data that you submit along with your application will be processed by CHAMP and may be processed by any of its global entities as necessary. These data will be treated in strict compliance with the applicable data protection legislation (i.e. the Law of 2 August 2002 on the protection of individuals with regard to the processing of personal data, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, - the GDPR -, which entered into force on 25 May 2018, as well as any other subsequent regulation).Further details on what is considered personal data, how it is processed by CHAMP as well as your rights in this regard can be found here. Any questions relating to this should be addressed to CHAMP’s Data Protection Officer:Gertrud Huberty2, rue Edmond ReuterZone d'Activités "Weiergewan"L-5326 ConternLuxembourgEmail: dpo@champ.aero (Please do not use this email to send job application)