Join to apply for the Digital Marketing Executive role at American Express
Join to apply for the Digital Marketing Executive role at American Express
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
Digital acquisition of new Cardmembers is a key driver for growth in the UK market. This success is built on integrated, results-driven execution, a focus on ongoing and robust innovation, and a strong team. The Digital Marketing Executive role sits within the Digital Acquisition team, within UK Card Services which is responsible for managing digital channels and partners to acquire new Cards across our consumer and commercial portfolio.
The position is an excellent opportunity for someone looking to leverage and build their digital and performance marketing skills, while driving tangible growth for the business, within a fast-paced environment.
The successful candidate will be responsible for managing key projects and deliverables for our online prospect journey, including our suite of acquisition website pages and our e-application forms, and transformational ‘Big Bet’ capabilities. This will require close and effective partnership with central team technology owners, Acquisition colleagues, local market product owners and multiple other internal stakeholders. Key objectives will be to drive continuous optimizations through leveraging UX best practices and test-and-learn initiatives.
Key Responsibilities:
*
Ownership of Digital Acquisition capabilities to drive growth and efficiency in the acquisition of new Cardmembers.
* Shape and execute a robust test-and-learn roadmap to improve conversion efficiency, partnering with central product owners to prioritize based on business impact and effort
* Maximize product/campaign (consumer & commercial) awareness and performance on-site through best-in-class content and UX
* Champion best practice for digital content and UX, factoring in cross device behaviour trends
* Leverage competitor and market research to identify opportunities to improve our online acquisition journeys
* Collaborate with key stakeholders including COE, Compliance, Product teams, Risk and other key stakeholders to align and plan for upcoming initiatives and capabilities
* Regularly update wider business teams and senior leadership on project statuses
Minimum Qualifications
The successful candidate will be highly professional, confident and personable with high levels of energy, and a proactive attitude. The candidate will need to be organised to work in a fast-paced environment and be able to manage multiple projects and deadlines, prioritising effectively. It is essential that the candidate is a team player able to work collaboratively with a variety of internal groups, as well as have the ability to drive projects independently. Some other key requirements:
* Passion for/background in Digital Marketing, with desire to build experience in Digital Product Management and User Experience (UX)
* Strong project management skills, ideally experience with UX and digital journey optimisations
* Outstanding communication and relationship management skills, with ability to articulate complex ideas simply
* Exceptional diligence and attention-to-detail with strong organisational skills, especially with complex systems and balancing multiple projects
* Excellent analytical skills, with ability to identify key success drivers for campaigns, tests, etc. - preferably experience with digital analytics platforms such as Adobe Analytics
* Ideally, understand agile development model and/or digital testing framework
* Highly motivated with can-do attitude, and ability to work well under pressure and adapt well to changing circumstances
Employment eligibility to work with American Express in the UK i s required as the company will not pursue visa sponsorship for these positions.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
* Competitive base salaries
* Bonus incentives
* Support for financial-well-being and retirement
* Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
* Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
* Generous paid parental leave policies (depending on your location)
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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