Description
Marketing Strategy & Planning Manager
Location: Halifax or Leeds
Salary: £61,344-£74,976 pa
Contract: Permanent, Full Time (35 hours)
ABOUT THIS OPPORTUNITY
We’relooking for a strategic and highly organised Marketing Strategy & Planning Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience.
This is a pivotal role at the heart of our Strategy & Performance function.You’lllead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against keyobjectivesthroughout the year.
You’llconnect long-term strategy with in-year execution-working across marketing,productand business teams to drive alignment and deliver measurable impact.
WHAT YOU’LL BE DOING
Marketing strategy development
1. Shaping,leadingand delivering the creation of the annual Affluent Save & Invest annual marketing strategy, grounded in customer insight, market trends and business objectives
2. Partnering with product,propositionand commercial teams to ensure alignment with wider priorities
3. Evidence having managed your own budget and being the main decision maker on marketing strategy initiatives
Planning and execution
4. Owning the annual marketing plan, ensuring alignment to strategy,budgetsand resources
5. Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated,optimisedand measurable plans
Stakeholder alignment and influencing skills
6. Creating clear, compelling narratives for senior partners
7. Demonstrating a strong track-record of influencing across levels and functions
8. Building strong cross-functional relationships to enable effective delivery
WHAT YOU’LL BRING
We’relooking for a proactive,self-startingindividual who approaches challenges with pragmatism and adaptability.You’llbe resilient, commercially minded, and comfortable thinking strategically whileoperatingin a fast-paced, evolving environment.
You’llalso bring proven experienceof 5+ yearsacross:
Marketing Strategy, Planning & Delivery(5+ years)
9. Strong experience in developing and delivering marketing strategy and plans
10. Owningmarketing strategybudgetand being the key decision makeron how that’s used
Business & Commercial Foresight(5+ years)
11. Solid understanding of full-funnel marketing across brand,acquisitionand customer outcomes
Communication, collaboration & influencing skills(3+ years)
12. Confident in building effective,trustingand strong relationships, with the ability to influence across all l levels
It would be great if you also had
13. Experience within financial services or a regulated environment
14. Familiarity with OKR frameworks and performance management processes
15. Experience working in complex, matrixed organisations
If yourequireanyaccommodationsor reasonable adjustments during the selection process, please let us know!We'dlove to help ensure you put your best footforward.
We also offer a wide-ranging benefits package, which includes:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities andwe’recommitted to creating an environment in which everyone can thrive,learnand develop.
16. A generous pension contribution of up to 15%
17. An annual performance-related bonus
18. Share schemes including free shares
19. Benefits you can adapt to your lifestyle, such as discounted shopping
20. 30 days’ holiday, with bank holidays on top
21. A range of wellbeing initiatives and generous parental leave policies
Ready to make an impact? Apply today!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.