PPC Manager
Salary: £50,000
Location: Hybrid (2 days Bolton)
Contract Type: Permanent, Full-time
Hours: 35 hours per week
About Our Client
Our client is a thriving lead generation business operating across both B2C and B2B markets. As an established and award-winning company, they've built a reputation for delivering exceptional results while maintaining a strong focus on employee wellbeing and work-life balance.
With ambitious growth plans and a commitment to innovation, they're looking for a talented PPC professional to take ownership of their paid media operations and drive the next phase of their digital marketing success.
The Opportunity
We're seeking a results-driven PPC Manager to take complete ownership of our client's paid media accounts. This is a hands-on role where you'll be deeply involved in Google Ads operations while also exploring and scaling new channels including paid social and emerging platforms.
This position is perfect for someone who thrives on optimisation, moves quickly, and tests creatively – all while maintaining cost efficiency and driving consistent lead generation performance.
What You'll Be Doing
Campaign Management & Optimisation
Own day-to-day PPC operations with a core focus on Google Ads management
Build, refine and optimise campaigns to deliver strong lead volume at efficient cost per leads (CPLs)
Implement smart optimisation strategies that balance performance with lean cost management
Strategic Development & Channel Expansion
Work closely with senior leadership to align strategy across business verticals
Test and scale new channels (paid social, Meta, emerging platforms) to diversify performance
Be proactive in identifying opportunities and addressing inefficiencies in current setups
Analysis & Reporting
Provide actionable insights through comprehensive data analysis and trend reviews
Deliver regular reporting that demonstrates performance and informs strategic decisions
Translate complex data into clear recommendations for campaign improvement
Cross-Functional Collaboration
Coordinate landing page tests and conversion rate optimisation opportunities with the wider digital team
Collaborate across departments to ensure campaigns align with broader business objectives
Lead initiatives that bridge paid media with other marketing channels
What We're Looking For
Essential Experience
2-4 years of lead generation PPC campaign management experience
Strong expertise in Google Ads with demonstrable results in lead generation environments
Results-first mindset - you genuinely enjoy chasing numbers and exceeding targets
High level of ownership - you approach your responsibilities like you own the business
Personal Qualities
Exceptional attention to detail combined with natural curiosity for digital performance
Self-motivated and proactive approach with ability to work effectively at pace
Strong analytical thinking with ability to spot trends and opportunities
Excellent communication skills for presenting insights and recommendations
Desirable Skills
Knowledge of Meta advertising platforms
Experience with conversion rate optimisation and landing page testing
Understanding of multi-channel attribution and customer journey mapping
Previous experience scaling new advertising channels
What Our Client Offers
Work-Life Balance
35-hour working week - Monday to Friday with no weekends or late evenings
Remote or Hybrid working options to suit your lifestyle
Clear commitment to creating balance between work and home life
Comprehensive Benefits Package
Healthcare package for peace of mind
25 days holiday plus additional service days (capped at 28 days) plus bank holidays
Enhanced Maternity and Paternity packages
Pension plan for long-term financial security
Employee discount scheme across various retailers
Professional Development
Fantastic progression opportunities with clear succession planning
Opportunity to complete qualifications supported by the business
Award-winning environment that recognises and celebrates success
Workplace Culture
Exciting social events including themed celebrations, charity functions, and conferences
Loaded social calendar with awards days and team incentives
On-site gym and café facilities
Free parking and cycle-to-work scheme
Refer a Friend Scheme rewarding up to £1,000 in vouchers
The Company Culture
Our client firmly believes that happy employees result in happy customers, and this philosophy is evident in everything they do. They've created an environment where recognition is front of mind, hearts are pumping with excitement, and everyone has an important part to play in driving success.
Since their establishment, they've grown into a leading player in their market while maintaining their core values of employee wellbeing, work-life balance, and having fun along the way.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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